深度媒介化传播情境下认知“尺度”问题辨析  

Analysis of Cognitive “Scale” in the Context of Deep Media Communication

作　　者：朱婧雯 ZHU Jingwen(Institute of Media Research,Chengdu University,Chengdu 610104,China)

机构地区：[1]成都大学传媒研究院,四川成都610104

出　　处：《西安交通大学学报（社会科学版）》2023年第5期135-146,共12页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：国家社会科学基金后期资助项目(17XWF007);教育部人文社会科学青年基金项目(22YJC860025)。

摘　　要：随着深度媒介化传播情境的普及,传播现象愈发呈现出有机体身脑、技术(媒介)与环境之间耦合基础上的复杂形态,凸显新传播规律把握中的认知“尺度”问题。通过回溯认知科学领域在观念、观测角度、取样方法等“尺度”方面存在的理论分歧,考察认知“尺度”争议在深度媒介化传播情境内的表现。研究发现,受到“具身”“情境”“动力生态系统”等思潮影响,“去耦合/耦合”“去表征/表征”“因果/构成”三大认知分歧在深度媒介化传播情境内呈现出既对立又兼容的趋势,辨析、理解认知科学领域内认知“尺度”争议形成的背景和逻辑,有望在深度媒介化传播情境下,从认识论和方法论两个层面更为科学地把握认知融入的尺度空间。At present,emerging technologies such as artificial intelligence,digital twins,and social networks are constantly rewriting the actual embodied experience of human beings.The deeply immersive media environment created and constructed by emerging technologies further transforms the essence of human-institution system,endows media users with more full initiative,and gradually establishes the “cognitive participation” mechanism in communication situations.How communication arouses and mobilizes the cognitive function of organisms and how communication situations reshape the cognitive function of organisms have become new perspectives in the interdisciplinary study of cognition and communication in the current deeply media context.Under the dimensions of “embodied” and “situation”,the multiple “scale” disputes presented by cognition from the level of philosophical epistemology to psychological methodology have also been continuously incorporated into communication studies in the deep media technological innovation,forming a series of emerging theoretical and practical exploration spaces for communication studies.Compared with the existing literature,this paper has expanded the epistemological and methodological aspects.At the epistemological level,based on the deeply mediated context as a complex ecosystem,this paper further clarifies the coupling boundary of organism cognition from the“decoupling/coupling”relationship;Rethinking the cognitive mechanism of the organism in the body-environment in the scale divergence of“de-characterization/representation”,highlighting the process of“de-characterization”of media use or daily communication behavior itself;Based on the scale of“causality/composition”,it reveals the effect studies that subvert or innovate the traditional communication research paradigm and focus on audience attention and cognitive persuasion,and forms a research perspective that takes cognition as a tool or based on the ontology of cognitive mechanism.At the methodological

关 键 词：认知传播 深度媒介化 认知尺度 具身 耦合 表征 

分 类 号：B842.1[哲学宗教—基础心理学] G206.3[哲学宗教—心理学]