大学生对广州非遗传承与推广方式的接受度调查及提升策略研究  

Survey on College Students' Acceptance of Inheritance and Promotion Methods of Guangzhou Intangible Cultural Heritages and Improvement Strategy Research

作　　者：李海欢[1] LI Haihuan(Guangzhou Panyu Polytechnic,Guangzhou Guangdong,511483,China)

机构地区：[1]广州番禺职业技术学院,广东广州511483

出　　处：《文化创新比较研究》2023年第20期133-138,共6页Comparative Study of Cultural Innovation

基　　金：2022年广州番禺职业技术学院教育教学改革项目“课程思政建设路径与创新方法研究——以‘商务英语’课程为例”(项目编号:2022JG44)。

摘　　要：非物质文化遗产是我国传统文化的重要组成部分,是中华文明的精华。广州是岭南文化的重要发源地,拥有丰富的非物质文化遗产。该文通过问卷调查及线下访谈的方式调查大学生对广州非遗传承与推广方式的接受度及影响因素、非遗传承和推广面临的困难及形成原因,了解年轻人喜闻乐见的非物质文化遗产传承和推广方式,并提出打造“非遗进大学课堂”、非遗主题校园文化活动,以媒介融合方式传播非遗等对策与建议,以期提升青年大学生的文化认同感和文化自信,推动更多青年大学生参与非物质文化遗产传承和推广工作。Intangible cultural heritage is an important part of China's traditional culture and the essence of Chinese civilization.Guangzhou is an important birthplace of Cantonese culture,with rich Intangible cultural heritage.Through questionnaires and offline interviews,this paper investigates college students'acceptance of the inheritance and promotion methods of intangible cultural heritage in Guangzhou,the factors affecting them,the difficulties faced by the inheritance and promotion of intangible cultural heritage,and the reasons for their formation,understands the inheritance and promotion methods of intangible cultural heritage popular with young people,and puts forward countermeasures and suggestions for building"intangible cultural heritage into university classrooms",intangible cultural heritage themed campus cultural activities,and disseminating intangible cultural heritage through media integration.It is expected to enhance the sense of cultural identity and cultural self-confidence of young college students,and promote more young college students to participate in the inheritance and promotion of intangible cultural heritage.

关 键 词：非遗 青年 文化 传播 推广 对策 建议 

分 类 号：G127[文化科学]