基于技术接受模型的电商直播消费者满意度分析  

Analysis of Consumer Satisfaction in E-commerce Live Streaming Based on Technology Acceptance Model

作　　者：赵林艳[1] ZHAO Linyan(Hunan Polytechnic of Environment and Biology,Hengyang 421000,China)

机构地区：[1]湖南环境生物职业技术学院,湖南衡阳421005

出　　处：《科技创新与生产力》2023年第9期43-45,48,共4页Sci-tech Innovation and Productivity

摘　　要：在智能终端和网络技术日益普及的今天,网络直播的购物方式也随之兴起。本文基于技术接受模型,采用问卷调查法,收集数据,结合信度、效度和验证性因子等方法,对网络直播电商的顾客满意度展开研究,分析影响消费者满意度因素,提出改进措施和建议。With the increasing popularity of intelligent terminals and network technology,online live streaming shopping has also emerged.This paper is based on a technology acceptance model,using a questionnaire survey method to collect data,and combining methods such as reliability,validity,and confirmatory factors,to study the customer satisfaction of online live streaming e-commerce.It analyzes the factors that affect consumer satisfaction,and proposes improvement measures and suggestions.

关 键 词：技术接受模型 电商直播 消费者满意度 

分 类 号：F713.55[经济管理—市场营销] F224[经济管理—产业经济]