设计人类学背景下的节日食品文创设计趋势  

Cultural and Creative Design Trends in Festival Food Packaging Under the Background of Design Anthropology

作　　者：唐亮[1] 华文雨 聂瑜 TANG Liang;HUA Wenyu;NIE Yu

机构地区：[1]广西师范大学

出　　处：《丝网印刷》2023年第17期11-15,共5页Screen Printing

基　　金：广西中青年科研基础能力提升项目“文创赋能助力侗族乡村振兴的策略与路径研究”的研究成果(编号2022KY0033);广西师范大学创新创业教育科研基金项目“新文科建设背景下文化创新创业艺术设计人才培养体系研究”的研究成果(编号CXCY2021005)。

摘　　要：阐述了设计人类学在中国节日食品包装文创设计领域的影响,为中国节日食品包装文创设计带来的新分类和设计形式。基于设计人类学的实践和学理的视野以及人文关怀的思考,用案例分析法例证其对节日食品包装文创设计的影响,提出节日食品包装文创设计不仅仅是对食品包装本身狭义上的设计,而是对整个民族民俗文化活动的策划。The article elaborates on the influence of design anthropology in the field of cultural and creative design of Chinese holiday food packaging,bringing new classifications and design forms to the cultural and creative design of Chinese holiday food packaging.Based on the practical and theoretical perspectives of design anthropology and the consideration of humanistic care,case analysis is used to illustrate the impact of design anthropology on the cultural and creative design of holiday food packaging.It is proposed that holiday food packaging cultural and creative design is not only a narrow design of food packaging itself,but also a planning of the entire ethnic folk cultural activities.

关 键 词：设计人类学 节日食品包装 文创设计 趋势 

分 类 号：TS206.2[轻工技术与工程—食品科学]