重大科技成果新闻传播中公民国家认同的表现特征与生成逻辑——基于ROST CM 6.0软件对短视频评论文本的分析  

Expression Characteristics and Generation Logic of Citizens’National Identity in the Dissemination of Major Scientific and Technological Achievement News:Analysis of Comments of Short Video Based on ROST CM 6.0 Software

作　　者：贾泓灏 汪祥胜[1,2] JIA Hong-Hao;WANG Xiang-Sheng(Institute of Science and Technology History,Jiangsu University of Science and Technology,Zhenjiang 212003,Jiangsu,China;School of Marxism,Jiangsu University of Science and Technology,Zhenjiang 212003,Jiangsu,China)

机构地区：[1]江苏科技大学科学技术史研究所,江苏镇江212003 [2]江苏科技大学马克思主义学院,江苏镇江212003

出　　处：《长江师范学院学报》2023年第5期65-74,共10页Journal of Yangtze Normal University

基　　金：江苏省研究生科研创新计划项目“科技成果传播与国家认同研究”(KYCX213418)。

摘　　要：短视频为传播重大科技成果新闻提供了新途径,其评论区的评论反映了受众的心理及情感动向。对此,基于三家具有代表性的政务抖音账号,运用ROST CM 6.0软件对其发布的重大科技成果新闻的相关评论进行分析。研究发现,评论者在表述自身感受时表现出强烈的国家认同情感,评论文本的高频词汇主要为对国家共同体、情感、身份认同、科技成果认同四个方面的表述;主要情绪倾向为积极情绪,高达88.84%;“中国”和“祖国”是核心词汇,与之相连接的多是情感动词和科技名词。基于对高频词的进一步提炼和评论语义的整体分析,认为在重大科技成果新闻传播中,科技引向的集体记忆、科技工作者的精神品质和科技成果的进步与创新这三个方面是公民国家认同生成的核心因素。Short videos provide a new medium for disseminating news about significant scientific and technological achieve⁃ments,and the comments in their sections reflect the psychological and emotional tendencies of the audience.Regarding this,based on three representative government TikTok accounts,the ROST CM 6.0 software was used to analyze the relevant com⁃ments on the news of significant scientific and technological achievements.The research discovered that when expressing their personal feelings,commenters exhibited a strong sense of national identification.The high-frequency vocabulary in the com⁃ments primarily pertains to expressions about the national community,emotions,identity recognition,and acknowledgment of sci⁃entific and technological achievements;the primary emotional tendency was positive,accounting for 88.84%of all comments;“China”and“motherland”were the keywords,most often associated with emotional verbs and scientific terms.Based on a fur⁃ther refinement of high-frequency words and an overall analysis of comment semantics,we propose that in the dissemination of news about significant scientific and technological achievements,the collective memory evoked by technology,the moral quali⁃ties of scientific workers,and the progress and innovation of scientific achievements are the core factors in generating citizens'identification with the nation.

关 键 词：科技成果新闻 短视频传播 国家认同 文本分析 

分 类 号：G301[文化科学] G206