智媒时代大学生主流意识形态认同教育策略  

The Strategy of Mainstream Ideological Identity Education for College Students in the Era of Intelligent Media

作　　者：熊燕华 陈元杰 Xiong Yanhua;Chen Yuanjie(School of Marxism,Hubei Engineering University,Xiaogan,Hubei 432000,China;School of Marxism,Wuhan Textile University,Wuhan,Hubei 430073,China)

机构地区：[1]湖北工程学院马克思主义学院,湖北孝感432000 [2]武汉纺织大学马克思主义学院,湖北武汉430073

出　　处：《湖北工程学院学报》2023年第5期65-70,共6页Journal of Hubei Engineering University

基　　金：湖北省教育科学规划重点课题(2020GA058);孝感市哲学社会科学研究课题(xgskkt2023001);大学生创新创业训练计划项目(202210528002)。

摘　　要：智能媒体在传播领域的不断应用推动智媒时代的到来。智媒时代,大学生主流意识形态的认同教育出现了许多新变化。新的传播方式和虚拟现实技术的应用,为主流意识形态传播和认同教育提供了新机遇。与此同时,智能媒体加剧了主流意识形态传播环境的复杂化,强化了西方意识形态渗透和错误思潮传播的风险性,这给大学生主流意识形态认同教育带了新挑战。因此,在智媒时代,需要不断加强智能媒体与主流意识形态的有效融合,以提高大学生对主流意识形态的认同度;需要不断培养主体媒介素养,以提高大学生主流意识形态认同教育水平;需要不断完善网络媒体监管机制,以营造大学生主流意识形态认同教育的安全环境。The continuous application of intelligent media in the field of communication promotes the arrival of the era of intelligent media.In the age of intellectual media,there are many new changes in the identity education of the mainstream ideology of college students.New communication methods and the application of virtual reality technology provide new opportunities for mainstream ideological communication and identity education.At the same time,the intelligent media aggravates the complexity of the communication environment of the mainstream ideology and strengthens the risk of the infiltration of the western ideology and the dissemination of the wrong trend of thought,which brings new challenges for the mainstream ideological identity education of college students.Hence in the age of intelligent media,there is need to strengthen the effective integration of intelligent media and mainstream ideology,to enhance college students’recognition of mainstream ideology and cultivate the media literacy of the main body in order to improve the education level of the mainstream ideology identity of college students.There is also need to constantly improve the supervision mechanism of the network media in order to create a safe environment for the mainstream ideology identity education of college students.

关 键 词：智媒时代 大学生 意识形态 认同教育 

分 类 号：G641[文化科学—高等教育学]