高职动漫专业赋能非遗IP助力湘西文旅复苏的路径研究  

Research on the Path of Animation Major in Higher Vocational Colleges Empowering Intangible Cultural Heritage IP to Assist the Revitalization of Cultural Tourism in Xiangxi

作　　者：石慧[1] SHI Hui(Xiangxi Vocational and Technical College for Nationalities,Xiangxi 416000,Hunan,China)

机构地区：[1]湘西民族职业技术学院,湖南湘西416000

出　　处：《玩具世界》2023年第3期158-160,共3页Toys World

基　　金：湘西自治州社科课题“疫情放开背景下动漫专业赋能非遗IP助力湘西文旅复苏路径研究”(ZSP202327)。

摘　　要：文章从非遗IP的价值出发,阐述湘西非遗的特点与发展现状,指出湘西文旅产业发展的机遇和挑战,提出了打造文旅IP的重要性,并重点探讨了高职动漫专业在非遗IP打造中的作用和意义,提出了动漫专业在非遗特色IP打造中助力文旅发展的实践路径,旨在充分发挥高职动漫专业的价值,推动湘西文旅产业发展。Starting from the value of intangible cultural heritage IP,this paper expounds the characteristics and current development status of Xiangxi intangible cultural heritage,points out the opportunities and challenges for the development of cultural tourism industry in Xiangxi,puts forward the importance of cultural tourism IP creation,and focuses on the role and significance of animation major in higher vocational colleges in the creation the intangible cultural heritage IP.It also proposes the practical path of animation major to help the development of cultural tourism in the creation of intangible cultural heritage characteristic IP,aiming at giving full play to the value of animation major in higher vocational colleges and promoting the development of Xiangxi cultural tourism industry.

关 键 词：高职院校 动漫专业 湘西非遗 IP打造 文旅复苏 

分 类 号：F590-4[经济管理—旅游管理] G712[经济管理—产业经济]