数字时代中国电影话语生产主体的嬗变与管理  

Transmutation and Management of the Subjects of Chinese Film Discourse Production in the Digital Era

作　　者：屠玥[1] 檀秋文[2] Tu Yue;Tan Qiuwen

机构地区：[1]浙江理工大学科技与艺术学院 [2]中国电影艺术研究中心

出　　处：《电影艺术》2023年第4期18-25,共8页Film Art

基　　金：国家社科基金艺术学重大项目“中国特色电影知识体系研究”(批准号:22ZD10)阶段性成果。

摘　　要：数字时代电影话语的生产方式发生了巨大改变,“根茎”式生产结构和对元数据的高度依赖影响了生产主体的变化。中国电影话语的生产主体由过去的专业人士转向了更多元、复合的主体。这一变化也导致生产主体的管理方式需要相应改变,知识民主下平等地享受话语成果是激发生产动力的方式,而众声喧哗的乱象需要有“高原”上的“意见领袖”。需顺应数字时代电影话语生产方式的变化,寻求中国电影话语中的“模因”,才能合目的地产出中国电影话语。The production method of film discourse in the dig ital era has changed dramatically.The production structure like“rhizome”and the high reliance on metadata have affected the change of production subjects.The production of Chinese film discourse has shifted from professionals in the past to more diverse and complex subjects.This change has also led to a corresponding change in the management of production subjects.The equal enjoyment of the discourse results in a knowledge-based democracy is a way to stimulate production,while the chaos of the crowd requires“opinion leaders”on the“plateau”.We need to respond to the changes in the production mode of film discourse in the digital era and seek the“meme”in Chinese film discourse in order to produce Chinese film discourse in an appropriate way.

关 键 词：电影话语体系 话语生产主体 众包群智 模因 

分 类 号：J90[艺术—电影电视艺术]