手工艺类非遗短视频创作策略研究  

RESEARCH ON STRATEGIES FOR CREATING SHORT VIDEOS OF TRADITIONAL CRAFTSMANSHIP AS INTANGIBLE CULTURAL HERITAGE

作　　者：董海斌[1] 李宇 

机构地区：[1]西安理工大学艺术与设计学院

出　　处：《包装与设计》2023年第4期140-141,共2页Package & Design

基　　金：西安理工大学专项科研计划项目“陕西非遗文化在新媒体语境下的纪录片创作与传播研究”(编号:2020RY005)的阶段性成果。

摘　　要：以“抖音”为代表的各大短视频平台的迅速兴起,为非物质文化遗产的传承与推广带来了新的机遇。本文以手工艺类非遗短视频创作为例,分析该类短视频创作的现存问题,并提出创新内容表达、打造文化IP、凝练文化精髓、善用直播平台的创作策略。研究旨在为以非遗文化为主题的短视频创作提供参考,希望借此助力非遗文化在短视频生态下的传播与发展。New opportunities for the inheritance and promotion of intangible cultural heritage have been brought by the emergence of short video platforms represented by Douyin.This paper takes the short video creation of traditional craftsmanship as intangible cultural heritage for example,analyzes the existing problems of the making of these short videos.and proposes the strategies including innovating content expression,creating cultural IP,refining cultural essence,and making good use of live broadcast platforms.The study aims to provide a reference for short video creation with the theme of intangible cultural heritage,hoping to help the promotion and development of intangible cultural heritage in the context of shortvideoboom.

关 键 词：短视频 传统手工艺 非物质文化遗产 抖音 

分 类 号：G63[文化科学—教育学]