厦门钨业强化品牌建设的探索与实践  

A Brief Discussion on Intellectual Property Management under IPD Mode

作　　者：刘滨 Liu Bin(Xiamen Tungsten Co.,LTD.Technology Center,Xiamen 361009,Fujian)

机构地区：[1]厦门钨业股份有限公司技术中心,福建厦门361009

出　　处：《福建冶金》2023年第6期64-66,共3页Fujian Metallurgy

摘　　要：随着经济全球化的加深,市场竞争日益激烈,品牌建设逐步发展为企业提高核心竞争力的重要手段。本文以厦门钨业为例,介绍了其在品牌建设方面的实践经验和成果;探讨了在当前市场环境下,企业如何通过实践探索,不断强化品牌建设,提升企业竞争力。With the deepening of economic globalisation and increasingly fierce market competition,brand building has gradually developed into an important means for enterprises to improve their core competitiveness.This article Takes Xiamen Tungsten Co.,Ltd.as an example to introduce its practical experience and achievements in brand building and explores how enterprises can continuously strengthen brand building and enhance their competitiveness through practical exploration in the current market environment.

关 键 词：品牌建设 实践探索 品牌保护 成效 

分 类 号：F272[经济管理—企业管理]