我国上市房地产企业多元化战略对企业绩效的影响研究  

Research on the Impact of Diversification Strategy of Listed Real Estate Companies in China on Corporate Performance

作　　者：胡竣蓉 周滔[1] 

机构地区：[1]重庆大学管理科学与房地产学院,重庆400045

出　　处：《中国房地产金融》2023年第4期44-51,共8页China Real Estate Finance

摘　　要：基于我国A股上市房地产企业2013-2020年的面板数据,从业务多元化和区域多元化两个维度分析多元化战略对企业绩效的影响。研究表明:房地产上市企业业务多元化和区域多元化之间存在显著的互补效应;两个维度的多元化战略对企业绩效呈显著的负向影响。同时,业务多元化和区域多元化的交互作用对企业绩效有显著的正向影响,说明业务多元化和区域多元化二者存在协同效应。Based on the panel data of China's A-share listed real estate companies from 2013 to 2020,this paper analyzes the impact of diversification strategies on corporate performance from two dimensions,business diversification and regional diversification.The research results show that there is a significant complementary effect between business diversification and regional diversification of listed real estate companies,but both dimensions of diversification strategies take on a noticeable negative impact on corporate performance.At the same time,the interaction between business diversification and regional diversification makes a striking positive effect on corporate performance,indicating that there is a synergistic effect between business diversification and regional diversification.

关 键 词：房地产上市企业 多元化战略 业务多元化 区域多元化 企业绩效 

分 类 号：F27[经济管理—企业管理]