赋权视角下全职妈妈的新媒体实践与身份认同--以广州市为例的质化研究  

Mothers’New Media Practice and Sense of Identity from the Perspective of Empowerment:A Qualitative Study of Guangzhou

作　　者：唐嘉仪 Tang Jiayi(Sun Yat-Sen University)

机构地区：[1]中山大学粤港澳发展研究院(港澳珠江三角洲研究中心),广东广州510275

出　　处：《新闻与传播评论》2023年第6期50-61,共12页Journalism & Communication Review

基　　金：广东省哲学社会科学规划2022年度常规项目(GD22YTQ01)。

摘　　要：借助网络民族志和深度访谈的方法,研究以广州市全职妈妈群体为研究对象,从赋权视角出发,探讨新媒体实践如何影响行为,如何影响全职妈妈的身份认同情况。总的来说,全职妈妈群体的新媒体实践行动可以被大致归纳为三种形态,分别是“个体叙事型”“社群互助型”和“价值建构型”。结合赋权的理论视角,新媒体实践影响全职妈妈的身份认同方式有三条路径:首先,新媒体为全职妈妈带来一种得以在互联网空间上“表演”母亲角色的空间,全职妈妈通过积极的身份话语建构,增强自身的角色认同;其次,新媒体为全职妈妈构建出新的社会关系网络,在关系赋权的层面上新媒体实践提升了她们对全职妈妈群体的认同感;最后,新媒体赋予了全职妈妈参与在线的、居家的社会生产并获得经济回报的方式,从劳动赋权的角度来看促进了她们自我效能感和自我认同感的提升。With the help of network ethnography and in-depth interview,this study takes stay-at-home mothers in Guangzhou as research object,and discusses how stay-at-home mothersnew media practice affects their identity from the perspective of empowerment.In general,the new media practices of stay-at-home moth-ers can be roughly classified into three forms,namely,"individual narrative","community mutual assis-tance"and"value construction".Based on the theoretical perspective of empowerment,new media practice affects stay-at-home mothersidentity in three ways.Firstly,new media provide stay-at-home mothers with a space to perform the role of mothers on the Internet.They enhance their role identity through positive con-struction of identity discourse.Second,new media has built a new social relationship network for stay-at-home mothers.From the perspective of relationship empowerment,new media practice has promoted their sense of identity with stay-at-home mothers.Finally,new media give stay-at-home mothers a way to participate in on-line and home-based social production and gain economic rewards,which promotes their sense of self-efficacy and self-identity from the perspective of labor empowerment.

关 键 词：身份认同 全职妈妈 新媒体 媒介赋权 

分 类 号：G206[文化科学—传播学]