老字号“大白兔”品牌视觉形象  

Visual image of the China’s time-honored brand "White Rabbit"

作　　者：黄珂颖 姚惠[1] HUANG Keying;YAO Hui

机构地区：[1]上海工程技术大学

出　　处：《时尚设计与工程》2023年第5期37-39,共3页The Journal of Fashion Design and Engineering

摘　　要：通过对老字号“大白兔”品牌进行视觉形象研究,使消费群体重新拾起对“大白兔”品牌的儿时美好回忆,让老字号品牌保持新鲜感和吸引力,在市场中不断焕发出勃勃生机。The visual image of the time-honored brand"White Rabbit"was studied,so that the consumer groups could regain their childhood memories of the brand"White Rabbit",kept the time-honored brand fresh and attractive,and constantly glowed with vitality in the market.

关 键 词：大白兔 品牌形象 老字号 品牌价值 

分 类 号：F27[经济管理—企业管理]