共享住宿场景下旅游者难忘体验的形成路径研究  

Research on the Formation Path of Unforgettable Experience in the Shared Accommodation Setting

作　　者：王锴云 何宗威 赵晓优 马世罕 叶顺[1] 应天煜[1] WANG Kaiyun;HE Zongwei;ZHAO Xiaoyou;MA Shihan;YE Shun;YING Tianyu(School of Management,Zhejiang University,Hangzhou 310030,China;Zhejiang Business College,Hangzhou 310051,China)

机构地区：[1]浙江大学管理学院,浙江杭州310030 [2]浙江商业职业技术学院,浙江杭州310051

出　　处：《旅游导刊》2023年第5期23-42,共20页Tourism and Hospitality Prospects

基　　金：浙江省社科联研究课题“共享经济背景下混合创业者身份认同的结构与类型探析”(项目编号:2022N01)支持。

摘　　要：共享经济的发展催生了共享住宿等体验经济新形式,在“难忘体验”的塑造方面有诸多创新。然而,目前尚不清楚共享住宿场景下旅游者如何基于个体互动形成难忘体验。本文基于全面体验范式,通过扎根理论方法系统探究共享住宿相关特征对旅游体验的影响机制,并进一步提炼旅游者难忘体验的形成路径。研究结果表明:旅游者通过功能性、情绪性和符号性3条体验路径形成共享住宿难忘体验,3条路径分别对应生理、心理和精神层面;难忘体验受到四大要素的影响,包括基础设施功能、服务体验、人际互动和新奇经历。研究结果可为共享经济行业优化“体验型”产品和服务提供借鉴。The development of the sharing economy has given birth to a new form of experience economy called shared accommodation,which benefi ts from many innovations in its ability to shape“unforgettable experiences”for tourists.However,it is unclear how tourists form unforgettable experiences based on individual interactions in shared accommodation scenarios.Based on the comprehensive experience paradigm,this study systematically explores the infl uence mechanism of the features of shared accommodation on the tourist experience through grounded theory and further refi nes the formation path of tourists’unforgettable experiences.The results show that tourists form unforgettable experiences in shared accommodation scenarios through three experiential paths:functional,emotional,and symbolic,and which correspond to the physical,psychological,and spiritual dimensions,respectively.Simultaneously,four major factors infl uenced the occurrence of unforgettable experiences:infrastructure functions,service experiences,interpersonal interactions,and novel experiences.These results provide a reference for the sharing economy industry to optimize“experience-based”products and services.

关 键 词：共享经济 难忘体验 共享住宿 全面体验范式 扎根理论 

分 类 号：F59[经济管理—旅游管理]