微传播背景下公共图书馆推荐书目工作探究——基于5T模型分析法  

Research on the work of recommended bibliography in public libraries under micro-communication: based on 5T model analysis

作　　者：蒋心怡 Jiang Xinyi(Wuxi Cultural Relics Protection Center,Wuxi 214000,China)

机构地区：[1]无锡市文物保护中心,江苏无锡214000

出　　处：《江苏科技信息》2023年第27期18-21,共4页Jiangsu Science and Technology Information

摘　　要：在媒体融合的大趋势下,以微信、微博和移动客户端为代表的微传播正成为重要的舆论新阵地。从“借”到“荐”、从“纸”到“智”,公共图书馆以读者阅读需求为导向,灵活运用微传播渠道,促进馆藏资源再创新、再利用,实现了从图书管理向数据管理转变。文章分析了微传播背景下阅读行为的变化,运用5T模型就推荐书目工作要素加以剖析,并以无锡市图书馆荐书服务为例,提出经验启示及可持续发展建议。Under the general trend of media convergence,micro-communication represented by WeChat,Weibo and mobile clients is becoming an important new position of public opinion.From“borrowing”to“recommending”,from“paper”to“wisdom”,public libraries are guided by the reading requirement of the reader,flexibly use micro-communication channels to promote the re-innovation and reuse of collection resources,and realize the transformation from book management to data management.This paper analyzes the changes of reading behavior under the background of micro-communication,uses the analysis method of 5T model to analyze the elements of recommended bibliography work,and puts forward the experience inspiration and sustainable development suggestions in combination with Wuxi library.

关 键 词：微传播 推荐书目 口碑营销 5T模型分析法 

分 类 号：G252[文化科学—图书馆学]