元宇宙视域下的“虚拟数字人”形象构建研究  

The Image Construction of"Virtual Digital Man"from the Perspective of Metauniverse

作　　者：魏雅莉[1] 杜博炀 Wei Yai;Du Boyang(School of Art&Design,Tianjin University of Technology,Tianjin 301500,China)

机构地区：[1]天津理工大学艺术学院,天津301500

出　　处：《艺术与设计（理论版）》2023年第10期69-71,共3页Art and Design

摘　　要：文章从元宇宙视域下的虚拟数字人的运用入手,分析虚拟数字人的不同形象带给用户的不同感受。文章运用文献调研法和案例分析法明确虚拟数字人的发展趋势,剖析其当前发展存在的问题,并通过研究国内外公司和学者对虚拟数字人形象构建的方向和布局,总结归纳出当前形象发展的新趋势和新要求,从而创新其形象构建体系,以增强虚拟与现实交互过程中的用户新鲜感和体验感。强调虚拟数字人发展的必要性,明确其元宇宙视域下的新发展趋势,通过文化赋能、情感化互动和场景化拓展三方面,形成虚拟数字人的形象多元化、互动情感化和功能多样化,最终助力元宇宙视域下的虚拟数字人的持续创新及紧跟时代的良性发展。This paper analyzes the different feelings brought to users by different images of virtual figures by analyzing the uses and functions of virtual figures from the perspective of meta-universe.Method:This paper uses the literature research method and case analysis method to clarify the development trend of virtual human,analyze the existing problems in its current development,and by studying the direction and layout of the construction of virtual human image of domestic and foreign companies and scholars,summarizes the current new trend and new requirements of the development of virtual human image,so as to innovate its image construction system.To enhance the user's sense of freshness and experience in the process of virtual and real interaction.The necessity of the development of virtual digital human is emphasized,and the new development trend of virtual digital human is clearly defined.Through cultural empowerment,emotional interaction and scene expansion,the diversification of image,interactive emotion and function of virtual digital human is expanded,and finally the continuous innovation of virtual digital human under the vision of meta-universe and the sound development of The Times are promoted.

关 键 词：天津饮食非遗 品牌IP形象 地域文化 

分 类 号：J0[艺术—艺术理论]