贵州省刺梨产业发展分析与展望——基于毕节市龙凤村的调研  

Analysis and Prospect of Rosa Roxburghii Tratt Industry Development in Guizhou Province-Based on the Investigation of Longfeng Village in Bijie City

作　　者：王朋强 鲁敏[2] 覃家雪 刘泽洋 罗露露 李小艳 石敏 Wang Pengqiang;Lu Min;Qin Jiaxue;Liu Zeyang;Luo Lulu;Li Xiaoyan;Shi Min(School of Resources and Environment,China Agricultural University,Beijing 100193;School of Agriculture,Guizhou University,Guiyang 550025,Guizhou)

机构地区：[1]中国农业大学资源与环境学院,北京100193 [2]贵州大学农学院,贵州贵阳550025

出　　处：《农业展望》2023年第9期66-72,共7页Agricultural Outlook

基　　金：中国农业大学教育基金会项目(PDD—CAU2421010);拼多多科技小院服务乡村振兴模式探索。

摘　　要：截至2021年,贵州刺梨种植面积达14万hm2,实现产值111亿元。针对目前贵州省刺梨产业发展现状,以贵州省毕节市龙凤村为例,通过访谈及问卷的形式了解刺梨当前的生产管理现状,并将调研数据运用SPSS进行Logistic回归分析。结果表明:户主的性别、学历程度以及农户对流转费的满意度对农户是否看好刺梨产业前景有显著影响。而后用SWOT分析法对贵州刺梨产业发展的优势、劣势、机遇及威胁进行综合分析,发现刺梨产业存在管理人员经验不足、观念落后、产品宣传不够等问题。最后,提出了推动贵州刺梨产业发展的对策建议,即加强基层人员培训,提高刺梨管理水平;提高土地流转费用;加大刺梨在女性群体中的宣传力度等。By 2021,the planting area of Rosa roxburghii Tratt in Guizhou has reached 0.14 million hectares,achieving an output value of 11.1 billion yuan.In view of the current development status of Rosa roxburghii Tratt in Guizhou province,taking Longfeng village in Bijie city,Guizhou province,as an example,the current production management status of Rosa roxburghii Tratt was understood through interviews and questionnaires,and Logistic regression analysis was conducted on the survey data by using SPSS.The results showed that the gender of householder,educational level and farmers'satisfaction with transfer fee have significant influence on farmers'opinion about the Rosa roxburghii Tratt industry.Then SWOT analysis was used to comprehensively analyze the strengths,weaknesses,opportunities and threats of the development of Rosa roxburghii Tratt industry in Guizhou.It was found that there are many problems in the Rosa roxburghii Tratt industry,such as inexperienced managers,backward ideas and insufficient product publicity and so on.Finally,some countermeasures and suggestions to improve the development of Rosa roxburghii Tratt industry in Guizhou were put forward from strengthening the training of grassroots personnel to improve the management level of Rosa roxburghii Tratt;increasing the land transfer cost;increasing the promotion of Rosa roxburghii Tratt in female groups and so on.

关 键 词：刺梨 SWOT分析 农户满意度 未来展望 

分 类 号：F326.13[经济管理—产业经济]