区域国别研究视域下国际学生传播中国故事的意愿--基于计划行为理论的分析  

Investigating International Students’Intention of Sharing Chinese Stories from the Perspective of International and Area Studies:An Empirical Study Based on the Theory of Planned Behavior

作　　者：张知倞 赵炜[1] ZHANG ZHI-liang;ZHAO Wei(School of International Education,Xi’an Jiaotong University,Xi’an 710049,China)

机构地区：[1]西安交通大学国际教育学院,陕西西安710049

出　　处：《西北大学学报（哲学社会科学版）》2023年第6期69-82,共14页Journal of Northwest University：Philosophy and Social Sciences Edition

基　　金：中国高等教育学会高等教育科学研究规划课题“‘一带一路’背景下的国际学生国情教育策略选择与教育成效机制研究--基于计划行为理论解释框架”(23LH0411);陕西省社会科学基金项目(2021P020)。

摘　　要：从区域国别研究视域对国际学生传播中国故事的意愿加以分析。指出国际学生作为真实感知过当代中国文化与社会的“他者”,是能讲出、讲好中国故事的国际善意群体。并以计划行为理论为指导,通过对抽样获取的616个样本加以定量分析,探讨影响国际学生中国故事传播意愿的主要因素。研究发现,国际学生传播中国故事的意愿整体较高,情感性态度、知觉行为控制、描述性规范、工具性态度显著影响其传播意愿,而主观规范对其传播意愿影响并不显著;同时,国际学生对不实信息感知可以调节其工具性态度与情感性态度对其传播意愿的影响,起负向调节作用,并基于此提出提升国际学生传播中国故事意愿的建议。International students who actually live and study in China with their authentic experience and better understanding of Chinese culture can play an important role in sharing Chinese stories with those who are not familiar with China.From the perspective of international and area studies,an expanded model based on the theory of planned behavior was applied to examine international students’intention and relative affecting factors of Chinese stories sharing.A questionnaire survey was conducted and 616 responses underwent data analysis using hierarchical regression analysis.The results show international students’intention of sharing Chinese stories is reasonably high.Except for subjective norm,all the other variables of the theory of planned behavior model,namely instrumental attitude,perceived behavioral control,affective attitude and descriptive norm all have significant impact on international students’intention of sharing Chinese stories,and affective attitude was the strongest predictor.Meanwhile,PROCESS was used to examine the moderating effect of international students’false/fake information identification between instrumental attitude and sharing intention,as well as between affective attitude and sharing willingness.The results show false/fake information identification moderate the relationship of sharing intention with both instrumental attitude and affective attitude negatively.This study reveals that the trigger mechanism of international students’Chinese stories sharing behavior is a complex process affected by a variety of factors,which calls for①an adoption of customized communication strategies according to international students’regional and national differences;②a better facilitation from Chinese teachers,as they can convey and share Chinese stories with international students directly,and more importantly,their noble conduct with Chinese characteristics is part of Chinese stories themselves;③ways to help international students realize their identity as“an international studen

关 键 词：区域国别 国际中文教育 国际学生 讲好中国故事 人类命运共同体 计划行为理论 

分 类 号：G113[文化科学]