社会化阅读批注研究:基于自主阅读和任务导向阅读情境的比较视角  

Exploring Digital Social Annotation:A Comparative Study Conducted in Voluntary and Task-Oriented Reading Contexts

作　　者：李武 谢泽杭 杨飞[2] LI Wu;XIE Zehang;YANG Fei(School of Media and Communication,Shanghai Jiaotong University,200240,Shanghai,China;Pudong Library,201204,Shanghai,China)

机构地区：[1]上海交通大学媒体与传播学院,上海200240 [2]上海浦东图书馆,上海201204

出　　处：《数字出版研究》2023年第4期79-87,共9页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金项目“社会化阅读对在线社会资本和知识构建的影响研究”(项目编号:19BXW019)。

摘　　要：随着社会化阅读的兴起,社会化阅读批注是非常值得研究的议题。本研究利用内容分析法考察了自主阅读和任务导向情境下社会化阅读批注在形式和内容层面的异同。研究发现:在形式特征层面,与自主阅读情境相比,任务导向阅读情境下的社会化阅读的批注长度更长,互动级别更多。在内容特征层面,任务导向阅读情境下的提问式、评价式和澄清式批注占比都明显高于自主阅读情境。阐发式和反思式批注在自主阅读和任务导向阅读情境下的占比没有显著差异,而且阐发式批注在这两种情境下的占比都较高。在批注形式和内容特征对获评数的影响方面,互动级别在两种阅读情境下都显著影响获评数,但影响方向相反:在自主阅读情境下,更高的互动层级意味着更多的获评数;相反,在任务导向情境下,更高的互动层级反而伴随着较少的获评数。研究结果有助于深化对社会化阅读批注行为和交互情况的理解,为优化社会化阅读平台的批注功能设计提供参考,对阅读教育和阅读推广工作提供启发性思考,进一步赋能全民阅读实践。The rise of social reading has highlighted the significance of digital social annotation.This study utilized content analysis to compare digital social annotation at the form and content levels in two distinct reading contexts:voluntary and task-oriented.It was found that,at the level of form differences,the annotation length in task-oriented reading contexts was longer and had more interaction levels than in voluntary reading contexts.At the level of content differences,the percentage of questioning,evaluating,and clarifying annotations was significantly higher in taskoriented reading context than in voluntary reading context.There was no significant difference in the percentage of expository and reflective annotations between voluntary and task-oriented reading contexts,and the percentage of expository annotations were high in both contexts.In terms of the effect of annotation form and content features on the number of ratings received,interaction level significantly affected the number of ratings received in both reading contexts with opposite affecting direction.Higher interaction levels implied more ratings in voluntary reading context.Results of this research were helpful to deepen the understanding of digital annotation behaviors and interaction situations in social reading,and provided a reference for optimizing annotation function design of social reading platforms.

关 键 词：社会化阅读 社会化批注 自主阅读 任务导向阅读 

分 类 号：G230.7[文化科学]