基于情感化设计理念的中国风化妆品包装设计研究  

RESEARCH ON PACKAGING DESIGN OF CHINOISERIE COSMETICS BASED ON EMOTIONAL DESIGN

作　　者：叶雨潇 林国胜[1] YE YUXIAO;LIN GUOSHENG

机构地区：[1]杭州师范大学美术学院

出　　处：《设计》2023年第20期100-103,共4页Design

摘　　要：探究情感化设计理念对化妆品包装设计的影响,从而形成更能展现中国传统文化内涵的中国风化妆品包装设计方法与理论。分析中国风化妆品包装设计中的元素及运用,利用对目标人群的中国风包装问卷调查分析消费者在购买商品时的影响因素;结合情感化设计理念,从图案、色彩等多个方面入手,梳理能够形成中国风包装设计的要素。发现现代化妆品包装设计与传统文化相结合的路径与实践手段。情感化设计理念中的3个层次体现了化妆品包装设计能够从生理和心理的层面影响消费者的决策;结合实际案例展现化妆品包装设计在情感化设计理念的基础上融合中国传统文化元素的必要性,进而更好地为中国风化妆品包装设计提供可行的实践方向。Explore the impact of emotional design concept on cosmetic packaging design,so as to form a Chinese style cosmetic packaging design method and theory that can better show the connotation of Chinese traditional culture.Analyzes the elements and application of Chinese style cosmetics packaging design,and analyzes the influencing factors of consumers when purchasing goods by using the Chinese style packaging questionnaire survey on the target population.Combined with the emotional design concept,this paper combs the elements that can form the Chinese style packaging design from the aspects of pattern,color and so on.Find the path and practical means of the combination of modern cosmetic packaging design and traditional culture.The three levels of emotional design concept reflect that cosmetic packaging design can affect consumers'decision-making from the physiological and psychological levels.Combined with practical cases,this paper shows the necessity of integrating Chinese traditional cultural elements on the basis of emotional design concept,so as to better provide a feasible practical direction for Chinese style cosmetics packaging design.

关 键 词：包装设计 情感化设计 中国风 化妆品 应用 

分 类 号：J045[艺术—艺术理论]