数字平台的合法性建设与治理研究  

A study of legitimacy building and governance of digital platforms

作　　者：潘巧虹 骆温平[1] 王婧 戴建平 PAN Qiao-hong;LUO Wen-ping;WANG Jing;DAI Jian-ping(School of Economics and Management,Shanghai Maritime University,Shanghai 201306,China)

机构地区：[1]上海海事大学经济管理学院,上海201306 [2]常州信息职业技术学院,江苏常州213164

出　　处：《科学学研究》2023年第6期1076-1084,共9页Studies in Science of Science

基　　金：2021年阿里活水计划项目“反垄断法中的平台规则研究”;教育部人文社科规划基金项目(22YJAZH012)。

摘　　要：随着数字平台的发展,平台的合法性建设近年来已成为全球关注的议题。尽管平台企业与利益相关者的协调是合法性建设的重点,但是两者之间的紧张关系应如何处理未被厘清。基于此,通过阿里巴巴平台案例研究,构建了“合法性前因-合法性响应-新的合法性”的数字平台合法性建设过程模型。研究发现:受社会和企业环境驱动,平台企业在初始、发展和成熟阶段分别采取战略操纵、道德推理和同构适应的合法性战略。不同阶段的合法性战略实施过程中,平台企业和利益相关者之间形成价值创造-价值获取、边界控制-边界开放、个体身份-集体身份的紧张关系。为了应对这些紧张关系,平台企业采取协调、控制和价值机制获取合法性。研究结论对数字平台、合法性建设和平台治理提供理论和实践意义。Digital platforms are changing the way society produces and lives,becoming a digital service hub for many industries.These digital platforms are constantly changing new technologies and business models,breaking established institutional frameworks,laws,and expectations,and need to constantly justify and explain their actions to society or stakeholders in order to gain legitimacy.Accordingly,the legitimacy building of platforms has become a global concern in recent years.Although the research on legitimacy building is of great significance to the development of digital platforms,there are many tensions in the implementation of legitimacy strategy,and the existing research lacks attention.In addition,the relationship between platform governance and legitimacy has not been systematically discussed,thus how platform governance promotes the construction of legitimacy remains to be studied.Based on these analyses,this study constructs a digital platform legitimacy building process model of"legitimacy antecedent-legitimacy response-new legitimacy"through a case study of Alibaba platform.The findings are as follows:(1)legitimacy strategy is diversified and driven by social and corporate environment.In the initial stage,platform enterprises adopt strategic manipulation for survival and their own interests.In the development stage,platforms firms use moral reasoning in order to expand their social impact.In the mature stage,in order to make the activities of enterprises and platforms taken for granted,platform enterprises adopt the legitimacy strategy of isomorphic adaptation.(2)In the implementation of legitimacy strategy,the legitimacy perception and cognition deviation of platform enterprises and stakeholders lead to tension.In the initial stage,platform enterprises and stakeholders pay attention to the disputes of benefit distribution(value creation-value acquisition).The development stage forms the open controversy of digital platform(boundary control-boundary opening).At the mature stage,platform enterprises and stak

关 键 词：平台生态系统 治理 合法性 平台企业 

分 类 号：F272.3[经济管理—企业管理]