基于使用意愿的澳门旅游App界面设计研究  

Interface Design of Travel Applications in Macao Based on Users'Willingness Research

作　　者：陈楚琪 王伯勋[1] Chen Chuqi;Wang Boxun

机构地区：[1]澳门城市大学创新设计学院,中国澳门999078

出　　处：《家具与室内装饰》2023年第10期51-57,共7页Furniture & Interior Design

基　　金：澳门特别行政区科学技术发展基金资助(0036/2022/A)。

摘　　要：研究澳门旅游APP用户使用意愿的影响因素,将其作为指导界面设计的参考。从澳门地区跨境游客视角出发,结合移动应用系统设计特点,构建出澳门旅游APP用户使用意愿的结构方程模型(SEM)。分析得出对使用意愿具有显著正向影响的因素,包括感知易用性、感知有用性和感知信任度。其中感知易用性正向影响感知有用性,感知有用性正向影响感知信任度,感知风险度负向影响感知信任度,且转换成本对用户使用意愿的调节作用未被证实。感知趣味性通过正向影响感知有用性和感知易用性从而间接影响使用意愿。基于上述结论,在澳门旅游APP界面设计中引入公益理念提升感知信任度,完善信息架构以保障感知有用性,规范视觉设计以优化感知易用性,创新功能设置以激发感知趣味性。This article aims to study the influencing factors of Macao tourism APP users'willingness to use it as a reference for guiding interface design.From the perspective of Macao cross-border tourists,combined with the design characteristics of the mobile application system,construct a Structural Equation Model(SEM)of Macao tourist APP users'willingness to use.Through the analysis,it obtained factors that have a significant positive impact on the willingness to use,including Perceived Ease of Use,Perceived Usefulness,and Perceived Trust.Among them,Perceived Ease of Use positively affects Perceived Usefulness,Perceived Usefulness positively affects Perceived Trust,Perceived Risk negatively affects Perceived Trust,and the adjustment effect of conversion cost on the user's willingness to use is not confirmed.Perceived Interest indirectly affects willingness to use by positively influencing Perceived Usefulness and Perceived Ease of Use.Based on the above conclusions,Introducing the concept of public welfare in the interface design of the Macao Tourism APP to enhance Perceived Trust.Improve the information architecture to ensure the Perceived Usefulness,standardize visual design to optimize Perceived Ease of Use,and innovate functional settings to stimulate Perceived Interest.

关 键 词：SEM 澳门地区 旅游APP 用户使用意愿 影响因素 界面设计 

分 类 号：TS664.1[轻工技术与工程]