IP影视产业运营策略研究  

The Operational Strategies Of IP-Based Movies and Television Industry

作　　者：董叶 DONG Ye(Nanjing University of the Arts,Nanjing Jiangsu 210013;Taizhou Radio and Television Station,Taizhou Jiangsu 225300,China)

机构地区：[1]南京艺术学院人文学院,江苏南京210013 [2]泰州广播电视台,江苏泰州225300

出　　处：《泰州职业技术学院学报》2023年第5期45-48,共4页Journal of Taizhou Polytechnic College

摘　　要：当前互联网+的时代已经到来,文化产业也迎来了繁荣发展时期。近几年,国产剧中IP改编剧占据了大半,IP影视剧的发展让不同类型的文化产业开始出现交集。文章从社会学和影视学的学科视野出发,对当前市场上的IP剧类型和发展现状进行分析,并归纳出适合我国IP影视产业运营的相关对策。The era of Internet Plus is a flourishing time for the cultural industry.In recent years,domestically pro⁃duced movies or television adaptations based on intellectual property have dominated the market,and the devel⁃opment of IP-based movies and television has enhanced the connections between different cultural industries.This paper,from the perspectives of sociology and film studies,analyzes the types and current development of IP-based movies or television in the market and summarizes the strategies suitable for the operation of China’s IP-based movies and television industry.

关 键 词：IP 影视产业 运营 

分 类 号：F274[经济管理—企业管理] J99[经济管理—国民经济]