Z世代文化绿洲的蔓延--谈B站纪录片对树立年轻一代文化自信的作用  

The Spread of the Gen-Z Cultural Oasis:Exploring on the Roles of B Station Documentary in Establishing the Cultural Confidence of the Younger Generation

作　　者：陈萌 魏佳[1] CHEN Meng;WEI Jia(School of Communication,Nanjing University of the Arts,Nanjing Jiangsu 210003,China)

机构地区：[1]南京艺术学院传媒学院,江苏南京210003

出　　处：《铜陵学院学报》2023年第5期90-94,共5页Journal of Tongling University

基　　金：江苏省社会科学基金项目“新时代江苏电视剧高质量发展研究”(23TYD016);江苏高校文化创意协同创新中心第三期“数字时代网络视听艺术创新与传播研究”(NYXT2022020)。

摘　　要：近年来,B站成为了许多Z世代青少年汲取知识和树立文化自信的一个平台,网生纪录片在B站上发展迅猛,并获得了青少年的喜爱与认可。文章从B站纪录片的方向出发,以其受众、产业和作用的角度,探讨B站纪录片通过自身的包容、进步与新颖的特性如何吸引Z世代文化群体,并解析对其树立文化自信中所产生推动作用:对年轻群体潮流号召产生的“破圈”效应;对传统文化的再生性创作;对年轻纪录片创作者的扶持。In recent years,Bilibili has become an effective platform for many Generation Z teenagers to learn knowledge and establish cultural confidence.Online student documentaries have developed rapidly on Bilibili,gaining the love and recognition of teenagers.The article starts from the direction of documentaries on Bilibili,from the perspectives of audience,industry,and role,and discusses how Bilibili's documentaries attract Generation Z cultural groups through their own inclusive,progressive,and innovative characteristics,and analysis of the driving effects on building confidence in the younger generation's culture:the"breaking circle"effect on the trend of young groups;the regenerative creation of traditional culture;the support for young documentary creators.

关 键 词：B站 纪录片 Z世代 文化自信 

分 类 号：G122[文化科学] J952[艺术—电影电视艺术]