高校招生宣讲视频直播的全案设计  

Full Case Design of Enrollment Presentation Video Live in Colleges and Universities

作　　者：陈昕[1] CHEN Xin(Department of Information Technology,Concord University College Fuzhou Normal University,Fuzhou,Fujian 350108,China)

机构地区：[1]福建师范大学协和学院信息技术系,福建福州350108

出　　处：《闽江学院学报》2023年第4期25-32,共8页Journal of Minjiang University

基　　金：福建省教育厅2019年度中青年教师教育科研项目(JAT191114)。

摘　　要：高校开展招生宣讲视频直播的全过程涉及了视听语言叙事、影像空间构建、计算机图像处理技术和数字流媒体技术等多个专业领域的经验和技术。文章从招生宣讲视频入手,探索了高校新媒体直播的方案制定、流程策划、直播间布置和导播推流等环节的规律和原则,并提出了相关的定义、类别、标准和要求,为直播新媒体产业融合提供了经验和技术思路。The live broadcast process involves audio-visual language narration,image space construction,computer image processing,streaming media and other professional theories and technologies.In the paper,the author explored the inherent rules and principles of procedures including live streaming planning,process,scene-setting,and up streaming by instructors,and proposed related definitions,categories,standards and requirements,so as to offer successful experienc and technical ideas to promote the integration of the live stream new media industry with other industries.

关 键 词：高校 招生宣传 视频直播 全案设计 流程策划 

分 类 号：G206.2[文化科学—传播学]