0-3岁特色早教中心IP形象设计研究——以BBUNION国际早教中心为例  

RESEARCH ON IP IMAGE DESIGN OF 0-3 YEAR OLD CHARACTERISTIC EARLY EDUCATION CENTER——TAKE BBUNION INTERNATIOBAL EARLY EDUCATION CENTER AS AN EXAMPLE

作　　者：甘明奇 吕美[1] 杨美琪 GAN MINGQI;LYU MEI;YANG MEIQI

机构地区：[1]沈阳建筑大学设计艺术学院

出　　处：《设计》2023年第22期66-69,共4页Design

摘　　要：通过IP形象设计迅速拉近品牌与受众之间的距离,使品牌在激烈的竞争中脱颖而出,从而达到推广品牌与盈利的目的。利用文献查找、调查问卷等方式对BBunion国际早教中心的IP形象现状进行分析研究,将品牌教育理念与设计实践相结合,打造特有IP形象。针对BBunion国际早教中心的IP形象现存问题,提出IP形象设计的设计方法和原则,并进行设计应用实践。IP形象作为品牌创新和营销不可缺少的要素之一,是架起品牌与消费者之间桥梁的重要支柱。从大众审美需求出发,为IP形象设计提供新的设计思路和应用策略。Through IP image design,the distance between the brand and the audience can be quickly narrowed,so that the brand can stand out in the fierce competition,so as to achieve the goal of promoting the brand and making profits.By means of literature search and questionnaire,this paper analyzes and studies the status quo of the IP image of BBunion International Early Education Center,and combines the brand education concept with design practice to create a unique IP image.As one of the indispensable elements of brand innovation and marketing,IP image is an important pillar to build a bridge between brands and consumers.Starting from the aesthetic needs of the public,it provides new design ideas and application strategies for IP image design.As one of the indispensable elements of brand innovation and marketing,IP image is an important pillar to build a bridge between brands and consumers.Starting from the aesthetic needs of the public,it provides new design ideas and application strategies for IP image design.

关 键 词：IP形象 IP设计 设计应用 早教中心 创新设计 

分 类 号：J042[艺术—艺术理论]