网红文化异动对大学生审美观的误导及其矫治  

On the Misleading Impact of the Abnormalities of Internet Celebrity Culture on the Colleges Students and the Rectification

作　　者：杨林杰 王艳[1] 颜柯[1] YANG Lin-jie;WANG Yan;YAN Ke(College of Marxism,Hunan University of Science&Technology,Xiangtan 411100,China)

机构地区：[1]湖南科技大学马克思主义学院,湖南湘潭411100

出　　处：《乌鲁木齐职业大学学报》2023年第3期46-50,共5页Journal of Urumqi Vocational University

基　　金：教育部人文社会科学研究专项任务项目(高校辅导员研究)项目编号:225DSZ3145;国家社科基金项目“香港青少年国家认同教育体系建构研究”(20BKS152);湖南省优秀思想政治工作者(名师工作室)计划项目。

摘　　要：网红文化作为一种流行的社会现象,近些年来开始表现出传播内容肤浅化、传播主题泛娱乐化、传播价值非主流化和传播场景虚拟化等相悖于主流文化的异动特征。大学生作为网红文化影响度最大的群体,一些大学生的审美观念在网红文化异动影响下受到逆向熏染,不断扭曲其审美认知、干扰审美判断、误导审美实践。为防范网红文化异动对大学生审美观的消极影响,本文提出通过宣扬正向网红文化,推崇正面网红形象、加强网络空间治理,营造健康网络环境、强化高校审美教育,提升大学生审美素养等矫治路径来引导大学生形成正确的审美观。As a popular social phenomenon,Internet celebrity culture in recent years has begun to show the abnormal characteristics,such as superficial communication content,panentertainment communication theme,non-mainstream communication value and virtualization communication scene,which are contrary to the mainstream culture.The abnormal-ities of Internet celebrity culture have had negative effects on the aesthetic concepts of some college students,the largest group influenced by Internet culture,such as constantly distorting their aesthetic cognition,interfering with aesthetic judgment,misleading aesthetic practice,etc.In order to prevent the negative impacts,this paper proposes we should help students form correct aesthetic perceptions by publicizing positive Internet culture,promoting positive celebrity images,strengthening cyberspace governance,creating a healthy network environment and enhancing aesthetic education in colleges and universities.

关 键 词：网红文化 大学生 审美观 误导 矫治 

分 类 号：G414[文化科学—教育学]