非正规部门竞争威胁与企业电子商务应用——基于注意力基础观的理论分析与实证检验  

The Competition from the Informal Sector and E-commerceApplication in Enterprises:Theoretical Analysis and Empirical TestBased on Attention-based View

作　　者：刘锦[1] 李毅 LIU Jin;LI Yi

机构地区：[1]中南林业科技大学商学院,湖南长沙410004 [2]成都行政学院公共管理教研部,四川成都610110

出　　处：《成都行政学院学报》2023年第5期27-43,52,116,117,共20页Journal of Chengdu Administration Institute

基　　金：湖南省自然科学基金青年项目“资源配置视角下微观企业腐败的影响效应及其经济后果:基于企业创新行为与全要素生产率的理论分析与经验证据”(2021JJ41090)的阶段性成果。

摘　　要：作为企业竞争战略组合中的重要维度,电子商务应用日益成为中国企业获取竞争优势的重要来源。基于注意力基础观,文章构建了非正规部门竞争威胁与企业电子商务应用的理论模型,并利用25个城市的1425家制造业企业调查数据进行实证检验。结果表明,企业感知来自非正规部门的竞争威胁越大,其电子商务应用的概率就越高,其中的电子商务应用以企业线上销售近似刻画。进一步的研究表明,地区知识产权保护会降低企业面临非正规部门竞争问题的显著性,而企业腐败参与则会增加其应对非正规部门竞争威胁的方案选择空间,两者均负向调节非正规部门竞争威胁对企业电子商务应用的正向影响。As an important dimension in the combination of corporate competitive strategies,e-commerce application has increasingly become an important source of competitive advantages for Chinese enterprises.From the attention-based view, the paper constructs a theoretical model to analysis the competition from theinformal sector and e-commerce application in enterprises and conducts empirical tests on the survey data from1425 manufacturing companies in 25 cities in China. The result indicates that the greater threat the enterprisesperceive from the informal sector, the more likely they will be to apply e-commerce, in which e-commerceapplications are approximately characterized by online sales. Further research shows that regional intellectualproperty protection will reduce the significance of enterprises facing competitions from the informal sector, whileenterprises' corruption will increase the options to deal with competitive threats from the informal sector. Bothnegatively regulate the positive impact of competitive threats from the informal sector on enterprises' e-commerceapplications.

关 键 词：非正规部门 电子商务 知识产权 注意力 实证研究 

分 类 号：F713.5[经济管理—市场营销]