数字化转型能提高企业议价能力吗?——基于信息搜寻与客户转换成本视角  

Can Digital Transformation Improve Corporate Bargaining Power?Based on the Perspective of Information Search and Customer Conversion Costs

作　　者：翟华云[1] 刘易斯 ZHAI Huayun;LIU Yisi(School of Management,South-Central Minzu University,Wuhan 430074,China;School of Accounting,Zhongnan University of Economics and Law,Wuhan 430073,China)

机构地区：[1]中南民族大学管理学院,湖北武汉430074 [2]中南财经政法大学会计学院,湖北武汉430073

出　　处：《中南财经政法大学学报》2023年第6期29-41,共13页Journal of Zhongnan University of Economics and Law

基　　金：国家社会科学基金一般项目“价值共生视角下环境司法改革驱动企业绿色创新的机制研究”(20BGL074)。

摘　　要：本文基于2007—2020年中国A股上市公司数据,考察供应链背景下数字化转型对企业议价能力的影响。研究结果表明:数字化转型通过降低企业的信息搜寻成本与客户转换成本,有效提升了企业对客户的议价能力。进一步发现,数字化转型战略只有与企业相适配时才能发挥提升企业议价能力的效用;当企业下游客户也进行数字化转型时,数字化转型对企业议价能力的促进作用不明显。本文研究一定程度上弥补了企业数字化转型对供应链层面研究的不足,并为企业如何构建新型供应链优势提供了证据支持。Based on the data of Chinese A-share listed companies from 2007 to 2020,this paper examines the impact of digital transformation on corporate bargaining power in the context of supply chain.The results show that digital transformation effectively enhances corporate bargaining power with customers by reducing the costs of information search and customer conversion.Further analysis shows that the utility of digital transformation strategy in improving corporate bargaining power only works when it is compatible with the enterprise.When downstream customers also undergo digital transformation,the positive impact of digital transformation on corporate bargaining power isn't obvious.To a certain extent,this study makes up for the lack of research on the supply chain of enterprises'digital transformation,and provides evidence support for enterprises to build new supply chain advantages.

关 键 词：数字化转型 交易成本 企业议价能力 信息搜寻成本 客户转换成本 

分 类 号：F272.3[经济管理—企业管理]