数字技术采纳、社会网络拓展与农户收入增长关系研究  

Research on the Relationship between Digital Technology Adoption,Social Network Expansion and Farmers'Income Growth

作　　者：李松 游艳 赵冬梅[1] LI Song;YOU Yan;ZHAO Dongmei

机构地区：[1]中国农业大学经济管理学院 [2]海南师范大学外国语学院

出　　处：《价格理论与实践》2023年第7期195-199,212,共6页Price:Theory & Practice

基　　金：国家自然科学基金面上项目“在线消费者心理距离及其对消费决策的影响研究”(71271207);海南省哲学社会科学规划课题“乡村振兴背景下农户对接电商市场的机制与路径研究”(HNSK(ZC)22-143)。

摘　　要：促进农民增收是助推乡村振兴和实现共同富裕的题中应有之义。基于中国综合社会调查(CGSS)数据,本文从社会网络拓展视角,实证分析数字技术采纳对农户收入增长的影响。研究结果表明:数字技术采纳可以显著提升农户收入水平,在使用两阶段最小二乘法(2SLS)和倾向得分匹配法(PSM)进行稳健性检验后,结论依然稳健可靠。机制分析表明:社会网络具有显著正向的中介效应,数字技术采纳主要通过社会网络规模的提升来促进农户收入增长。异质性分析表明:数字技术采纳的增收效应具有显著异质性,受教育程度高、年轻群体和低收入农户能够从数字技术采纳中获取更高收入回报率。基于此,应继续加强乡村数字基础设施建设,提供低学历农户数字技能培训,帮助农村弱势群体有更多机会分享“数字红利”,促进农村低收入居民提高收入水平,助力共同富裕目标的实现。Promoting the increase of farmers'income is the proper meaning of boosting rural revitalization and realizing common prosperity.Based on the China General Social Survey(CGSS)data,this paper empirically analyzes the impact of digital technology adoption on rural household income growth from the perspective of social network expansion.The research results show that the adoption of digital technology can significantly improve the income level of farmers.After using the two-stage least square method(2SLS)and the propensity score matching method(PSM)for robustness testing,the conclusion is still robust and reliable.The mechanism analysis shows that the social network has a significant positive mediation effect,and the adoption of digital technology mainly promotes the growth of farmers'income through the increase of the scale of the social network.The heterogeneity analysis shows that the income-increasing effect of digital technol-ogy adoption has significant heterogeneity,and farmers with higher education levels,younger groups,and low-income farmers can obtain higher income returns from digital technology adoption.Therefore,we should continue to strengthen the construction of rural digital infras-tructure,provide low-education farmers with digital skills training,help rural disadvantaged groups have more opportunities to share the“digital dividend”,promote rural low-income residents to increase their income levels,and help achieve the goal of common prosperity.

关 键 词：乡村振兴 共同富裕 数字技术 社会网络 农户收入 

分 类 号：C912.3[经济管理] F49[社会学] F323.8