基于游客群体“年轻化”的红色旅游资源开发路径研究  

A Study on the Development Path of Red Tourism Resources Based on the"Become Younger"of Tourist Groups

作　　者：蒋洪回[1] JIANG Hong-hui(Guangzhou Huaxia Vocational College,Guangzhou 510900,China)

机构地区：[1]广州华夏职业学院,广州510900

出　　处：《河北软件职业技术学院学报》2023年第4期64-67,72,共5页Journal of Hebei Software Institute

基　　金：湖南省社科基金委托项目“运用红色资源加强党员领导干部党性教育研究”(18WTC35)。

摘　　要：革命老区既是我国革命文化的发祥地,也是当前精神文明建设的重要“根据地”。如今许多地区依托革命老区的红色文化资源形成了极具中国风貌的特色主题旅游形式。近年来,红色旅游产业高速发展,红色旅游游客群体的“年轻化”趋势愈发明显。基于游客群体的“年轻化”趋势,梳理和分析当前红色旅游产品和服务开发的具体问题,寻找红色旅游文化资源的合理挖掘和创意再造路径具有重要的现实意义。The old revolutionary areas are not only the birthplace of China's revolutionary culture,but also the important"base area"of the current spiritual civilization construction.Nowadays,many regions have formed special theme tourism forms with Chinese features relying on the red cultural resources of the old revolutionary base areas.In recent years,the red tourism industry has developed rapidly,and the"become younger"trend of red tourism tourists has become increasingly obvious.Based on the"become younger"trend of tourist groups,this paper sorts out and analyzes the specific problems in the current development of red tourism products and services,and looks for a reasonable mining and creative reconstruction path of red tourism cultural resources.

关 键 词：红色旅游 年轻化 革命文化 资源开发 创意再造 

分 类 号：F592.3[经济管理—旅游管理]