高校校园文化创意产品设计研究——以黔南民族师范学院为例  

Research on Campus Cultural Creative Product Design——Taking Qiannan Normal University for Nationalities as an Example

作　　者：陈瑶[1] CHEN Yao(Qiannan Normal University for Nationalities,Duyun Guizhou,558000,China)

机构地区：[1]黔南民族师范学院,贵州都匀558000

出　　处：《文化创新比较研究》2023年第28期123-130,136,共9页Comparative Study of Cultural Innovation

基　　金：2022年黔南州哲学社会科学理论创新课题“高校校园文化创意产品设计研究——以黔南民族师范学院为例”(项目编号:Qnsk-2022-086);2019年黔南民族师范学院教育质量提升工程项目“产品设计教学团队”(项目编号:2019xjg0202)。

摘　　要：高校校园文化创意产品作为一种文化产品,有利于推动校园文化传播,塑造高校品牌形象,从而提升学校知名度。同时,高校校园文化创意产品作为一种精神载体,有利于提高师生的凝聚力,加强师生对学校的认同感和归属感。通过对高校校园文化创意产品的市场调查,分析当前高校校园文化创意产品中存在的问题。在前期研究的基础上,归纳总结高校校园文化创意产品的设计原则,提出扁平化设计、叙事性设计、情感化设计和系列化设计等设计策略。并在设计原则和设计策略的指导下围绕黔南民族师范学院展开设计实践,最终形成设计作品,以期借助校园文化创意产品促进黔南民族师范学院的校园文化建设,推动校园文化传播,塑造高校品牌形象,提高学校知名度。As a kind of cultural product,the creative product of campus culture is conducive to promoting the dissemination of campus culture,shaping the brand image of colleges and universities,and enhancing the popularity of colleges and universities.At the same time,as a spiritual carrier,the creative products of college campus culture are conducive to improving the cohesion of teachers and students and strengthening their sense of identity and belonging to the school.Through the market investigation of the creative products of university campus culture,this paper analyzes the existing problems in the creative products of university campus culture.On the basis of previous research,the design principles of campus cultural creative products are summarized.On this basis,design strategies such as flat design,narrative design,emotional design and series design are proposed.Under the guidance of design principles and design strategies,the design practice is carried out around Qiannan Normal University for Nationalities,and the design works are finally formed,in order to promote the construction of campus culture of Qiannan Normal University for Nationalities,promote the dissemination of campus culture,shape the brand image of colleges and universities,and improve the popularity of schools with the help of campus cultural creative products.

关 键 词：高校 校园文化 创意产品 设计原则 设计策略 设计实践 

分 类 号：G648.7[文化科学—高等教育学]