互联网背景下演员影响力的实证研究——基于超图的方法  

An Empirical Study on the Influence of Actors under the Background of the Internet Based on Hypergraph Method

作　　者：李明杰 马福祥[1] 马秀娟[1,2,3] 周斌 高淑洁 LI Mingjie;MA Fuxiang;MA Xiujuan;ZHOU Bin;GAO Shujie(Computer Department,Qinghai Normal University,Xining 810016,China;State Key Laboratory of Tibetan Language Intelligent Processing and Application,Xining 810008,China;Tibetan Information Processing and Machine Translation Key Laboratory of Qinghai Province,Xining 810008,China)

机构地区：[1]青海师范大学计算机学院,青海西宁810016 [2]省部共建藏语智能处理及应用国家重点实验室,青海西宁810008 [3]青海省藏文信息处理与机器翻译重点实验室,青海西宁810008

出　　处：《运筹与管理》2023年第10期185-190,共6页Operations Research and Management Science

基　　金：青海省科技计划应用基础研究项目(2019-ZJ-7012);国家自然科学基金青年项目(11801296,61603206)。

摘　　要：演员是确保一部影片成功的关键因素,在电影制作过程中,选用有影响力的演员有助于提高影片质量、推动电影产业的发展。本文以猫眼官方平台2015—2019年在内地上映的551部国产影片,2157个演员为数据样本,将电影抽象为超边,演员抽象为节点,构建了演员超网络模型,并获得了该超网络的拓扑性质。为了更好的分析互联网背景下的演员影响力,本文提出了基于超网络结构、权重及超网络结构与权重结合的三种演员影响力分析模型,并利用三种影响力分析模型对演员的影响力进行了对比分析。结果表明,基于超网络结构和权重结合的影响力分析模型能更全面、更客观地反映演员的实际影响力。此外,本文提出影响力分析方法不仅可用于演员影响力的预测,也可用于其他行业的影响力分析。Currently,the film quality assessment has focused on various fields such as complex networks,communication,economics and literature.Among them,for modelling and obtaining the properties of collaborative relationship among actors,using the complex network as a research tool has become a major approach.However,as the real world is becoming more complex and diversified,actor collaboration methods and relationship tend to become more complicated.At the same time,based on complex networks’modelling methods,it is difficult to fully represent some of the unique characteristics that the system has.Conversely,in real networks,which are modelled using the hypernetwork theory,it has been able to help researchers to better understand the complexity of real systems.Moreover,it must be noted that most of scholars have conducted empirical studies from the perspective of film production,while few investigate its linkage with the participating actors.In fact,the influence of actors is not only a key factor in determining the quality of a film,but also an important reference for casting the film.In other words,in the process of film production,the selection of influential actors and actresses helps to improve the quality of films,thus promoting the development of the film industry.Therefore,under the background of the Internet,this paper explores how the quality of a film can be improved through the selection of actors.Based on the hypergraph theory,this paper takes films as hyperedges and actors as nodes,establishes an actor hypernetwork and obtains the topological properties of this hypernetwork.Moreover,to better analyze the influence of actors under the background of the Internet,this paper proposes three actor influence analysis models based on the hypernetwork structure,weights and the combination of both.1)Firstly,we us the actor hypernetwork model to calculate topological metrics of nodes in a hypernetwork.Then,we use it to construct an actor influence model based on a hypernetwork structure.Finally,the model is used to

关 键 词：超图 演员超网络 无标度 演员影响力 演员影响力分析模型 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]