客户关系管理系统浅析  

Analysis on the customer relationship management system

作　　者：范伟 向飞[1] Fan Wei;Xiang Fei(China Automotive Engineering Research Institute Co.,Ltd,Chongqing 401120,China)

机构地区：[1]中国汽车工程研究院股份有限公司,重庆401120

出　　处：《汽车知识》2023年第11期219-222,共4页Auto Know

摘　　要：中国汽研检测中心客户规模日益庞大,市场竞争日益激烈,检测中心急需一种系统软件来管理与客户之间的关系,提高市场营销管理效率、缩减销售周期和销售成本、寻求新的市场业务渠道。文章结合中国汽研检测中心业务特点,提出符合现阶段的客户关系管理系统需求,并对此系统需求进行简要分析,并论述检测中心客户关系管理系统的目的性、合理性、有效性。Due to the increasingly large customer scale and increasingly fierce market competition of CAERI,the testing center is in urgent need of a system software to manage the relationship with customers,improve the efficiency of marketing management,reduce sales cycle and sales cost,and seek for new market business channels.This paper will combine with the business characteristics of CAERI's testing center,put forward to meet the current customer management system needs,and the proposed system needs for a brief analysis,discusses the testing center customer management system of purpose,rationality,effectiveness.

关 键 词：市场营销管理 客户关系管理 销售数据管理 

分 类 号：U461[机械工程—车辆工程]