碳中和背景下居民低碳消费行为影响因素研究——以广深莞佛四市居民为例  

Influencing Factors of Residents'Low-carbon Consumption Behavior Under the Background of Carbon Neutrality——A Case Study of Residents in Four Cities of Guangzhou,Shenzhen,Dongguan and Foshan

作　　者：谭可欣 陈伟鹏 潘雁钦 TAN Kexin;CHEN Weipeng;PAN Yanqin(Dongguan University of Technology,Dongguan 523015,China)

机构地区：[1]东莞理工学院,广东东莞523015

出　　处：《科技创新与生产力》2023年第11期53-56,共4页Sci-tech Innovation and Productivity

摘　　要：为探究居民低碳消费行为影响因素,本文以广深莞佛居民为研究对象,以计划行为理论为基础,通过结构方程构建居民低碳消费行为影响因素模型。研究结果表明:低碳消费行为态度正向影响低碳消费行为意愿;主观规范正向影响低碳消费行为意愿,但路径系数最小;感知行为控制正向影响低碳消费行为意愿;低碳消费行为意愿正向影响低碳消费行为。基于分析结果,从政府、企业和居民3个角度提出建议,积极推动居民低碳消费,早日达成“双碳”目标。In order to explore the influencing factors of residents'low-carbon consumption behavior,this paper takes Guangzhou,Shenzhen,Dongguan and Foshan residents as the research object,based on the theory of planned behavior,and constructs the influencing factors model of residents'low-carbon consumption behavior through structural equation.The results show that the behavioral attitude of low-carbon consumption positively affects the behavioral intention of low-carbon consumption;the subjective norm positively affects the behavioral intention of low-carbon consumption,but the path coefficient is the smallest;perceived behavioral control positively affects the behavioral intention of low-carbon consumption;behavioral intention of low-carbon consumption will positively affect the low-carbon consumption behavior.Based on the analysis results,suggestions are put forward from the perspectives of the government,enterprises and residents to actively promote low-carbon consumption of residents and achieve the"double carbon"goal as soon as possible.

关 键 词：低碳消费行为 计划行为理论 结构方程模型 

分 类 号：X24[环境科学与工程—环境科学] F126.1[经济管理—世界经济]