设计人类学视域下传统文化IP的新文创转换问题  

Transformation of Traditional Culture IP into New Cultural Creation from the Perspective of Design Anthropology

作　　者：何振纪[1] HE Zhenji(China Academy of Art,Hangzhou,310024)

机构地区：[1]中国美术学院,杭州310024

出　　处：《工业工程设计》2023年第6期13-18,共6页INDUSTRIAL&ENGINEERING DESIGN

基　　金：国家社科基金艺术学重大项目(20ZD09)。

摘　　要：近年来,国内有关设计人类学的讨论和研究呈现出了突飞猛进的趋势。与设计人类学相关的文章及书籍陆续推出,为设计学科的交叉跨界提供社会科学研究的方法论养分。人类学作为社科研究领域里与社会学并列的学科,在理论研究与实践方法上既与社会学分享着共同的基础,又横跨历史学、考古学、语言学等学科而具有深入的文化学研究色彩。对当前探讨“传统文化IP”与“新文创”的议题而言,“文”是连接与贯穿其中的关键。只有深入研究此“文”所涉及的“文化”含义,才能真正地发现当前“新文创”探索过程中许多处于“转换”阶段所遭遇到的问题,而设计人类学能够为剖析这些问题提供方法论上的支持。In recent years,the discussions and research on design anthropology in China have shown a rapid development trend.Articles and books related to design anthropology have been published one after another,providing methodological nutrients for social science research for the intersection of design disciplines.As a discipline parallel to sociology in the field of social science research,anthropology not only shares a common foundation with sociology in terms of theoretical research and practical methods,but also has the colors of cultural research across history,archaeology,linguistics and other disciplines.For the current discussion of"traditional culture IP"and"new cultural creation","culture"is the key for connection and integration.Only by deeply studying the"cultural"meaning involved in this"culture"can many problems encountered in the"transformation"stage be discovered in the current exploration of"new cultural creation".At this point,design anthropology will be able to provide methodological support for analyzing these problems.

关 键 词：设计人类学 传统文化 IP 新文创 转换 

分 类 号：J524[艺术—艺术设计]