国际营销实务课程“PPD三段式”课程思政教学模式探索  

Exploration of the“Three-Stage PPD”Teaching Mode for International Marketing Practice from the Ideological and Political Perspective

作　　者：王丽丽[1] WANG Lili(School of Continuing Education,Lishui Vocational and Technical College,Lishui 323000,Zhejiang)

机构地区：[1]丽水职业技术学院继续教育学院,浙江丽水323000

出　　处：《丽水学院学报》2023年第6期78-84,共7页Journal of Lishui University

基　　金：浙江省高等学校思政教学研究项目“《国际营销实务》‘PPD三段式’课程思政运用实践”(LSZJY202101);高等学校访问学者教师专业发展项目“基于‘CCGS’法构建学习共同体、提高课堂教学实效性策略研究”(GFZJ2022145)。

摘　　要：实施课程思政是高职院校落实立德树人根本任务的重要举措之一,专业课在课程思政实施过程中充当重要角色。文章以国际贸易专业必修课国际营销实务课程为例,通过重新制定课程思政培养目标,重新梳理思政教学内容,重新进行课堂思政教学设计,构建“PPD三段式”课程思政教学模式。该模式能将专业课程技能点和思政元素有机结合,实现教书和育人同向而行,相辅相成,让学生通过三年的职业教育,不仅实现专业成才,更实现精神成人。The implementation of courses from the ideological and political perspective is one of the important measures for higher vocational colleges to implement the fundamental task of establishing morality and cultivating talents.Major courses play an important role in the implementation of courses from ideological and political perspective.This paper takes the course International Marketing Practice,a compulsory course of International Trade Major as an example.It constructs the“three-stage PPD”teaching mode for the course from the ideological and political perspective by redefining training objectives,reorganizing the teaching content,and redesigning the classroom teaching of the course from ideological and political perspective.This mode can organically combine the major course skills and ideological and political elements so that teaching and education come into line with each other and complement each other.Through three years of the vocational education,students can not only become professional talents,but also achieve spiritual adulthood.

关 键 词：PPD三段式 课程思政 运用策略 国际营销实务 

分 类 号：G420[文化科学—课程与教学论]