数字时代体育解说员的角色重塑与转型路径——基于主体间性的视角  

Role Remolding and Transformation Path of Sports Commentators in Digital Age Based on Inter-subjectivity Perspective

作　　者：赵鑫鹏 张德胜[1] 姜晓红[2] ZHAO Xinpeng;ZHANG Desheng;JIANG Xiaohong(School of Journalism and Communication,Wuhan 430079,China;School of Sports Media,Guangzhou Sport Univ.,Guangzhou 510500,China)

机构地区：[1]武汉体育学院新闻传播学院,湖北武汉430079 [2]广州体育学院体育传媒学院,广东广州510500

出　　处：《武汉体育学院学报》2023年第12期30-36,共7页Journal of Wuhan Sports University

基　　金：国家社会科学基金重大项目(21&ZD345);国家社会科学基金项目(21BTY047)。

摘　　要：数字时代,体育赛事传播渠道多元、传播环境突变,使体育解说员与受众的互动关系发生革命性颠覆。通过观察法、内容分析法等方法,对以互联网转播机构为主的赛事解说内容进行分析。研究发现,数字时代的体育赛事传播,与广播电视时代在传播方向、内容、载体、目的上发生显著改变,受众化身为用户,解说员与用户的互动关系由主客二元转变为主体间性。研究认为,基于当前全新的传播环境,体育赛事解说员应重新定位自身与用户的关系,关注用户的主体性价值,加强与用户的全面连接和对话,与用户“共创”解说内容。转播机构则应积极构建观赛场景,优化生产方式和运营模式,推动用户、解说员和自身的多元主体交互,为“共创解说”提供沉浸式舞台。In the digital age,the communication channels of sports events are diversified and the communication environment has changed,which revolutionizes the interactive relationship between sports commentators and audiences.This paper analyzes the content of the sports event commentary broadcast dominated by internet broadcasting organizations through observation and content analysis.It was found that the communication of sports events in the digital era had changed significantly from that in the era of radio and television in terms of orientation,content,carrier and purpose.The audience became the user,and the interactive relationship between the commentators and the consumers changed from the duality of subject and object to inter-subjectivity.According to the research,based on the current new communication environment,sports event commentators should reposition their relationship with the consumers,pay attention to the subjective value of the consumers,strengthen the comprehensive connection and dialogue with the consumers,and“co-create”commentary content with the consumers.Broadcasting organizations should actively build the scene of the events,optimize the production mode and operation mode,promote the interaction among the multiple subjects including the consumers,the commentators and the organizations themselves,and provide an immersive stage for“co-commentating”.

关 键 词：体育解说 体育传播 主体间性 体育赛事转播 体育用户 

分 类 号：G80-05[文化科学—运动人体科学]