资源整合视角下科技型企业商业模式演化机制与策略——基于四维图新的探索性案例研究  

Evolution Mechanism and Strategy of Business Model of Science and Technology Enterprises from the Perspective of Resource Integration—A New Exploratory Case Study Based on NavInfo Co.,Ltd.

作　　者：李永发[1] 李珂珂 王四青 Li Yongfa;Li Keke;Wang Siqing(School of Business Administration,Anhui University of Finance&Economics,Bengbu,233030;Hefei NavInfo Technology Co.,Ltd.,Hefei,230071)

机构地区：[1]安徽财经大学工商管理学院,蚌埠233030 [2]合肥四维图新科技有限公司,合肥230071

出　　处：《珞珈管理评论》2023年第6期70-94,共25页Luojia Management Review

基　　金：安徽省社会科学规划项目(孵化项目)“中国产业政策驱动微笑曲线底部企业商业模式重塑的机制与路径研究”(项目编号:AHSKF2021D08);安徽财经大学研究生科研创新基金项目(重点项目)“传统零售企业应用人工智能创新商业模式的机制与策略研究”(项目编号:ACYC2021159)。

摘　　要：科技型企业在促进社会发展、推动产业升级等方面具有引擎作用,然而因其技术密集、研发投入大、技术迭代创新快速等特征,需不断调整商业模式以保持竞争优势。因此,科技型企业商业模式演化机制与策略值得深入研究。选取科技型企业典型代表四维图新为案例研究对象,基于资源整合视角,纵向解构其成长过程,探讨科技型企业商业模式演化机制与策略。研究发现,在技术创新和产业政策协同作用下,驱动科技型企业商业模式由“全新开拓型商业模式”,向“衍生挖掘型商业模式”,再向“生态闭环型商业模式”演化,构建不同时期的价值模式和竞争优势。本文提炼了基于科技型企业商业模式的“多层次三螺旋理论模型”,发现了商业模式创新的演化路径和一般规律,深化了技术创新和产业政策对于商业模式演化路径形成机制的解释力,对于科技型企业商业模式的设计具有重要意义。Science and technology enterprises have obvious advantages in promoting green development,promoting industrial upgrading,improving lifestyles,and enhancing social progress.However,due to its characteristics such as technology-intensive,large R&D investment,and rapid technological iteration and innovation,technology-based enterprises need to continuously adjust their business models to maintain competitive advantage.Therefore,the mechanism and strategy of business model evolution of technology-based enterprises deserve in-depth research.In this paper,NavInfo Co.,Ltd,a typical representative of science and technology enterprises,is selected as the case study object.Based on the perspective of resource integration,it deconstructs its growth process vertically and discusses the evolution path and mechanism of the business model of science and technology enterprises.It is found that under the synergistic effect of technological innovation and industrial policies,the business model of science and technology enterprises is driven to evolve from“new pioneering business model”to“derivative mining business model”and then to“ecological closed-loop business model”,and to build value models and competitive advantages in different periods.This paper refines the“multi-level and three-spiral theoretical model”based on the business model of science and technology enterprises,finds the evolutionary path and general law of business model innovation,and deepens the explanatory power of technological innovation and industrial policy for the formation mechanism of the business model evolution path,which is of great significance for the formulation of the business model of science and technology enterprises.

关 键 词：资源整合 技术创新 产业政策 商业模式演化 三螺旋模型 

分 类 号：F270[经济管理—企业管理]