传统文化元素在文创衍生品设计中的应用  

The Application of Traditional Cultural Elements in the Design of Cultural and Creative Derivatives

作　　者：徐萌[1] XU Meng(Nanchang Institute of Technology,Nanchang 330044,China)

机构地区：[1]南昌理工学院,江西南昌330044

出　　处：《鞋类工艺与设计》2023年第23期64-66,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在新时期背景下,必须注重传统文化的保护传承与发展工作,才能加快中国特色社会主义建设步伐,增强民族自信心与自豪感。基于此,可以通过将传统文化元素与音乐、旅游、美术、设计等领域有效结合,实现传统文化的保护与传承。其中文创衍生品设计是以文化为基础,通过创意和设计手段,将文化元素与现代产品相结合,创造出具有文化内涵和独特魅力的产品。在文创衍生品设计中,传统文化元素的应用具有非常重要的价值和创新潜力。本文通过从应用价值、应用问题、应用策略3个方面对传统文化元素在文创衍生品设计中的应用进行了研究和分析。Under the background of the new era,we must pay attention to the protection,inheritance and development of traditional culture,in order to speed up the pace of socialist construction with Chinese characteristics and enhance national self-confidence and pride.Based on this,traditional culture can be effectively combined with music,tourism,art,design and other fields to achieve the protection and inheritance of traditional culture.Its Chinese derivative design is based on culture,combining cultural elements with modern products through creative and design means to create products with cultural connotation and unique charm.In the design of cultural derivatives,the application of traditional cultural elements has very important value and innovation potential.This paper studies and analyzes the application of traditional cultural elements in the design of cultural and creative derivatives from three aspects:application value,application problem and application strategy.

关 键 词：传统文化元素 文创衍生品设计 艺术设计 

分 类 号：TB472[一般工业技术—工业设计]