消极情感对社交网络用户间歇性中辍行为的影响机理:基于一项混合研究  

Effects of Negative Emotions on User Intermittent Discontinuance Behavior of Social Networking Services:Empirical Evidence from a Mixed Study

作　　者：甘春梅 肖晨[2] 陈舒意 林晶晶 邱智燕 Gan Chunmei;Xiao Chen;Chen Shuyi;Lin Jingjing;Qiu Zhiyan(School of Information Management,Sun Yat-Sen University,Guangzhou,510006;Guangdong University of Foreign Studies,Guangzhou,510420;Business School,Sun Yat-sen University,Guangzhou,510006)

机构地区：[1]中山大学信息管理学院,广州510006 [2]广东外语外贸大学,广州510420 [3]中山大学管理学院,广州510006

出　　处：《信息资源管理学报》2023年第6期125-132,共8页Journal of Information Resources Management

基　　金：国家社会科学基金一般项目“情感体验视角下社交网络用户的中辍行为研究”(21BTQ064)的研究成果之一。

摘　　要：以微信为研究对象,通过混合研究设计,阐释用户在使用社交网络过程中呈现出的消极情感及其对间歇性中辍行为所产生的联动效应与作用机理。首先,研究1针对15名微信用户进行访谈,并对访谈数据进行内容分析。质性研究结果发现,不同的消极情感如倦怠、焦虑、嫉妒、沮丧、失望、抑郁、担忧和气愤,均会在社交网络用户间歇性中辍行为中出现,且这些情感发挥单独或交互作用。进一步,研究2利用300份有效问卷数据,通过模糊集定性比较分析方法(fsQCA)进行构型分析。实证研究结果显示,嫉妒型、倦怠型和嫉妒倦怠共存型这三种构型均导致社交网络用户的间歇性中辍行为,并发挥不同程度的组合效应。本研究丰富了消极情感与社交媒体用户行为的相关研究,也证实了社交媒体使用过程中用户情感的复杂性,可为服务提供商留住用户以及用户理性使用社交网络提供参考。Taking WeChat as the research sample,this study explores the negative emotions emerging in the social networking services(SNS)use and their configurations effects on SNS intermittent discontinuance behavior through a mixed study.Employing interviews and content analysis,the qualitative research of Study 1 found that,a variety of negative emotions,such as fatigue,anxiety,envy,frustration,disappointment,depression,worry and anger,are generated from SNS intermittent discontinuance behavior.And these emo-tions play separate or interactive roles.Furthermore,using 300 online questionnaires and fuzzy set qualitative comparative analysis(fsQCA),the empirical research of Study 2 revealed that,three configurations of conditions lead to SNS intermittent discontinuance behavior,i.e.,users with envy,users with fatigue,and users with both envy and fatigue.They exert different levels of configuration effects on generating SNS intermittent discontinuance behavior.This study further enriches studies on negative emotions and social media user behavior,and confirms the complexity of emotions during social media use.In addition,this study provides theoretical references for service providers to retain users and for users to use SNS rationally.

关 键 词：间歇性中辍 社交网络 消极情感 混合研究 模糊集定性比较分析 

分 类 号：G206[文化科学—传播学]