体验式广告设计研究  

Research on Experiential Advertising Design

作　　者：王岳 WANG Yue

机构地区：[1]辽宁工业大学

出　　处：《丝网印刷》2023年第23期87-89,共3页Screen Printing

摘　　要：体验式广告突破了传统广告中单向输出的形式,改变了被动接收信息的传播方式。案例分析体验式广告设计方式特征,及其商业价值和未来发展趋势与挑战,对体验式广告设计提出实践方法。Experiential advertising breaks through the one-way output form in traditional advertising and changes the transmission mode of passively receiving information.Case study analyzes the characteristics of experiential advertising design,its commercial value and future development trend and challenges,and puts forward practical methods for experiential advertising design.

关 键 词：体验心理 广告设计 

分 类 号：F713.8[经济管理—广告] J524.3[经济管理—产业经济]