符号操控下的时尚消费异化分析——基于鲍德里亚《消费社会》的研究  

Analysis of Alienation of Fashion Consumption under Symbolic Control:Research based on Baudrillard’s“Consumer Society”

作　　者：姚雪箐 王晨 YAO Xue-qing;WANG Chen(School of Marxism,Beihang University,Beijing 100191,China)

机构地区：[1]北京航空航天大学马克思主义学院,北京100191

出　　处：《山西青年职业学院学报》2023年第4期25-30,46,共7页Journal of Shanxi Youth Vocational College

摘　　要：鲍德里亚在《消费社会》中指明这是一个消费取代生产、符号价值超越使用价值的社会,在其中时尚被纳入符号的逻辑。因此,物的符号化成为时尚消费异化的根源并通过时尚运行的两大逻辑:区分逻辑和循环逻辑,表现为新的拜物教形式。鲍德里亚时尚消费异化的思想揭示了时尚符号消费营造的符号世界,对当代中国时尚符号问题的解决具有一定的启示作用。Baudrillard pointed out in“Consumer Society”that this is a consumption that replaces production and the symbolic value surpasses the use value,in which fashion is incorporated into the logic of symbols.Thus,the symbolization of things has become the root cause of the alienation of fashion consumption,and it manifests itself as a current fetishistic situation through the two main logic that operate in the world:the distinguishing logic and the circular logic.Baudrillard’s idea of alienation in fashion consumption reveals the symbolic world created by the consumption of fashion symbols,which has a certain illuminating effect in addressing the problem of contemporary Chinese fashion symbols.

关 键 词：鲍德里亚 消费社会 异化 符号 时尚 

分 类 号：D669.5[政治法律—政治学]