新媒体语境下体育网络危机传播场域的变化与应对  

The Change and Response of the Field of Sports Network Crisis in the Context of New Media

作　　者：徐磊[1] 任礼姝 黄东亚[3] XU Lei;REN Li-shu;HUANG Dong-ya

机构地区：[1]盐城师范学院体育学院,江苏盐城224002 [2]盐城师范学院文学院,江苏盐城224002 [3]南京铁道职业技术学院体育教学部,江苏南京210031

出　　处：《哈尔滨体育学院学报》2023年第6期21-28,36,共9页Journal of Harbin Sport University

基　　金：2021年国家社科基金青年项目(编号:21CTY009);2022年度江苏省教育科学规划重点课题(编号:B/2022/01/64);2023年江苏省高校“青蓝工程”资助;2023年“江苏省社科应用研究精品工程”课题(编号:23SYC-147)。

摘　　要：新媒体的狂飙突进给体育网络危机传播带来了颠覆性的影响,探索新媒体语境下体育网络危机传播场域的变化及应对,对于促进体育网络舆情健康发展、助力网络强国和体育强国建设具有重要的意义。本研究运用文献研读、对比分析等方法,在对体育网络危机传播场域实质把脉的基础上,对新媒体语境下体育网络危机传播场域的变化进行了剖析,并从价值层面提出了应对之策。研究发现:体育网络危机传播场域实质上是一个围绕意义展开话语权争夺的隐含力量关系的公共空间;在新媒体语境下体育网络危机传播场域的理念上呈现出政府主导、多元主体互动,结构上呈现出从渐进式变化转向结构性突变,话语表达模式上呈现出多元媒介话语样态融合的新变化。最后从话语互联、话语互通和话语互信三个层面构建了一个多元主体话语互动范式以应对当前体育网络危机传播场域的变化。The rapid development of new media has had a disruptive impact on the dissemination of sports network crises.Exploring the changes and responses in the field of sports network crisis dissemination in the context of new media is of great significance for promoting the healthy development of sports network public opinion and assisting in the construction of a strong online and sports country.This study uses literature review,comparative analysis,and other methods to analyze the changes in the field of sports network crisis communication in the context of new media,based on the essence of the field of sports network crisis communication,and proposes countermeasures from a value perspective.Research has found that the field of sports network crisis communication is essentially a public space where implicit power relationships are contested around meaning;In the context of new media,the concept of the sports network crisis communication field presents a government led and multi subject interaction,the structure shows a shift from gradual change to structural mutation,and the discourse expression mode presents a new change of the fusion of multiple media discourse patterns.Finally,a multi subject discourse interaction paradigm was constructed from three levels:discourse interconnection,discourse exchange,and discourse mutual trust to respond to the changes in the current field of sports network crisis communication.

关 键 词：新媒体 体育网络危机 体育热点事件 网络危机传播 场域理论 体育舆情 

分 类 号：G80-05[文化科学—运动人体科学]