“互联网+”背景下地方高校大学生体育消费现状调查分析——以山西大同大学为例  

Research on Status of Consumption of Local College Students under the Background of“Internet+”——Taking Shanxi Datong University as an Example

作　　者：彭正宇[1,2] 王海 康日奇[1] 蔡海红[1] PENG Zheng-yu;WANG Hai;KANG Ri-qi;CAI Hai-hong(School of Physical Education,Shanxi Datong University,Datong Shanxi,037009;School of Continuing Education,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学体育学院,山西大同037009 [2]山西大同大学继续教育学院,山西大同037009

出　　处：《山西大同大学学报（社会科学版）》2023年第6期123-125,共3页Journal of Shanxi Datong University(Social Science Edition)

基　　金：山西大同大学科研项目(2021K16);山西大同大学教学改革项目(XJG2021263);山西省哲学社会科学重点项目(2020ZD204)。

摘　　要：随着生活水平的日渐提高和科学技术的快速发展,尤其是“互联网+”的影响,大学生参与的体育消费情况发生了显著变化,不再局限于在运动鞋服等的消费,更热衷于智能手环、跳舞毯以及体育赛事、场馆等方面的消费。这种变化必然向现有体育市场提出了新的挑战和要求。因此,为了使市场更加迎合当前大学生体育消费需求,以山西大同大学为例,运用文献资料法、问卷调查法、数理统计法等对大学生的体育消费情况现状进行了调查和研究,在引导大学生进行合理有效的体育消费的同时,为体育消费市场的调整及相关政策的制定提供依据,促进整个体育产业的发展。With the improvement of living standard and science and technology,especially the impact of“Internet+”,the sports consumption of college students has changed significantly,which is no longer limited to sports shoes and clothing,but is more interest-ed in smart bracelets,dance blankets and sports events,venues and other aspects of consumption.The change poses a new challenge and the requirement to the existing sports market.Hence,in order to make the market more adapt to the current university student sports consumption demand,take Shanxi Datong University for example,this paper investigates and studies the current situation of college students’sports consumption by the methods of literature,questionnaire and mthematical statistics,which can guide the col-lege students to carry on the reasonable and effective sports consumption.At the same time,it provides the basis for the adjustment of sports consumption market and the formulation of related policies,and promotes the development of the whole sports industry.

关 键 词：体育消费 大学生 运动服饰 体育赛事 体育场馆 

分 类 号：B844.2[哲学宗教—发展与教育心理学]