艺技融合与观众导向:黄俊雄电视布袋戏论略  

Integration of Art and Technology and Audience Orientation:A Brief Discussion on Huang Junxiong’s TV Puppet Show

作　　者：杜晓杰 DU Xiaojie

机构地区：[1]南宁师范大学新闻与传播学院,广西南宁530001

出　　处：《海峡人文学刊》2023年第4期102-109,154,共9页Journal of Humanities Across the Straits

基　　金：教育部人文社会科学研究青年基金项目“布袋戏发展史研究”(19YJC760017)。

摘　　要：电视布袋戏在台湾地区布袋戏发展史中有着重要的意义,正是以电视布袋戏为中间环节,台湾地区布袋戏才真正实现了从传统文艺向流行文艺体系的转变。在这一过程中,黄俊雄的电视布袋戏则具有关键的作用:对于影视技术的大力引介与纯熟运用,使得黄俊雄电视布袋戏获得了现代化的审美呈现;以观众消费为导向的流水线生产模式的搭建,则使得黄俊雄布袋戏真正进入了消费时代文化产业的生产机制,获取了产业化的传播效能。因此,艺技融合和观众导向是黄俊雄电视布袋戏成功经验的核心,对于传统文艺乃至整个非物质文化遗产的保护与现代化传承都有着重要的参考价值。The TV puppet show is of great significance in the history of the development of Taiwan puppetry.It is precisely with the TV puppet show as the intermediate link that Taiwan puppetry has truly realized the transformation from traditional literature and art to popular literature and art system.In this process,Huang Junxiong’s TV puppet show plays a key role:The vigorous introduction and skillful application of film and television technology have made Huang Junxiong’s TV puppet show a modern aesthetic presentation;the construction of an audience-oriented assembly line production model,which makes Huang Junxiong’s puppet show truly enter the production mechanism of the cultural industry in the consumer era,and obtains the dissemination efficiency of industrialization.Therefore,the integration of arts and skills and audience orientation are the core of Huang Junxiong’s successful experience in TV puppetry,and have important reference value for the protection and modernization of traditional literature and art as well as the entire intangible cultural heritage.

关 键 词：艺术科技融合 观众导向 黄俊雄电视布袋戏 

分 类 号：I06[文学—文学理论]