中药包装插画创意设计研究  

Research on Illustration Creative Designof Chinese Medicine Packaging

作　　者：陈明红[1] 黄易钗 连艺婕 欧俊辰 李宇帆 CHEN Ming-hong;HUANG Yi-chai;LIAN Yi-jie;OU Jun-chen;LI Yu-fan(Chengdu Fine Arts Institute,Sichuan Conservatory of Music,Chengdu 610000,China)

机构地区：[1]四川音乐学院成都美术学院,四川成都610000

出　　处：《绿色包装》2023年第11期110-113,共4页Green Packaging

基　　金：四川音乐学院科研课题(动漫艺术在弘扬传统中医药文化中的作用研究CYXS2021058)。

摘　　要：对于药品来说,药物本身的作用很重要,其包装也很重要。医药品牌要想在激烈的市场化竞争中获得立足之地,就必须注重品牌文化,注重品牌差异化,更要重视包装的力量。随着现代中药包装的多样化,插画已经成为其中不可或缺的一部分。然而,由于现代中药包装大多以中草药的插画为主,缺乏美感,因此插画的创意设计应运而生,以满足消费者的需求,并且更好地展现中药的独特魅力。本文旨在探讨插画的创意设计在中药包装中的应用。For drugs,the role of the drug itself is very important,and its packaging is also very important.In order to gain a foothold in the fierce market-oriented competition,we must pay attention to brand culture,brand differentiation,and more attention to the power of packaging.With the diversification of modern traditional Chinese medicine packaging,illustration has become an indispensable part of it.However,because most of the modern traditional Chinese medicine packaging is mainly based on Chinese herbal medicine illustration,lack of aesthetic feeling,therefore,the creative design of illustration emerges as the times require to meet the needs of consumers,and better show the unique charm of traditional Chinese medicine.This paper studies and discusses the application of creative design of illustration in traditional Chinese medicine packaging.

关 键 词：中药包装 插画 创意设计 动漫 

分 类 号：TQ460.69[化学工程—制药化工] J218.5[艺术—美术] J524.2