传统文化元素在农副产品包装设计中的应用研究  

Research on The Application of Traditional Cultural Elementsin Packaging Design of Agricultural and Sideline Products

作　　者：吴佳雯 陈辉[1] WU Jia-wen;CHEN Hui(Changzhou University,Changzhou 213146,China)

机构地区：[1]常州大学,江苏常州213146

出　　处：《绿色包装》2023年第11期133-137,共5页Green Packaging

摘　　要：根据时代的进步和经济快速发展,人们对于包装设计的审美有所飞跃。针对农副产品包装也不再执着于简易和便利,更倾向于美观和环保。而在这个多元化的时代,虽然需要较强的视觉冲击力,但也不能缺乏中国传统文化元素。若将传统文化元素和农副产品包装设计紧密结合起来,可以促进农副产品的发展和进步。本文将从多方面剖析传统文化元素的应用,从而提升农副产品的价值,为农副产品的发展寻求新的途径,开拓更广阔的市场。According to the progress of the Times and the rapid development of economy,people’s aesthetic for packaging design has made a leap.For agricultural and sideline products packaging is no longer attached to simple and convenient,more inclined to beautiful and environmental protection.In this era of diversification,although strong visual impact is needed,it cannot lack the elements of traditional Chinese culture.If the traditional cultural elements and agricultural and sideline product packaging design closely combined,can promote the development and progress of agricultural and sideline products.This paper will analyze the application of traditional cultural elements from various aspects,so as to enhance the value of agricultural and sideline products,seek new ways for the development of agricultural and sideline products,and open up a broader market.

关 键 词：传统文化元素 农副产品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]