基于文化自信的湘西旅游商品包装设计策略研究  

Research on the Packaging Design Strategy of TourismCommodities in Western Hunan Based on Cultural Confidence

作　　者：张弘韬[1] ZHANG Hong-tao(Collage of Packaging Design and Art,Hunan University of Technology,Zhuzhou 412007,China)

机构地区：[1]湖南工业大学包装艺术设计学院,湖南株洲412007

出　　处：《绿色包装》2023年第11期155-158,共4页Green Packaging

基　　金：2023年度湖南省社会科学成果评审委员会课题(文化自信语境下的湘西旅游商品包装设计研究XSP2023YSC057)。

摘　　要：立足文化自信、融入文化体验不仅有利于提升旅游商品包装的商业附加值,也有益于传承和发扬地域文化,推动区域旅游经济发展。本研究阐释了文化自信与旅游商品包装设计的关系,分析归纳了湘西旅游商品包装的设计定位,并从工艺运用、视觉传达、造型结构和设计理念四个方面探讨了包装设计的文化表达策略,以期为相关理论研究和设计实践提供参考依据。Based on cultural confidence,integrating cultural experience is not only conducive to enhancing the commercial value of tourism commodities packaging,but also conducive to inheriting regional culture and promoting the development of regional tourism economy.This study explained the relationship between cultural confidence and tourism commodities packaging design,analyzed the design positioning of tourism commodities packaging in Western Hunan,and explored cultural expression strategies for packaging design from four aspects:process technology,visual communication,modeling structure and design concept,so as to provide reference for relevant theoretical research and design practice.

关 键 词：文化自信 湘西 旅游商品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]