制造企业如何形成大数据能力赋能产品创新绩效?——CEO威胁认知与数字化支持行为的视角  

How Manufacturing Enterprises Spur Big Data Capability to Enable Product Innovation Performance-Perspective of CEO Threat Cognition and Digital Support Behavior

作　　者：张振刚[1,2] 叶宝升 户安涛 余传鹏[2,3] ZHANG Zhen-gang;YE Bao-sheng;HU An-tao;YU Chuan-peng(School of Business Administration,South China University of Technology,Guangzhou 510641,China;Guangzhou Institute of Digital Innovation,South China University of Technology,Guangzhou 510641,China;Department of Tourism Management,South China University of Technology,Guangzhou 510006,China)

机构地区：[1]华南理工大学工商管理学院,广州510641 [2]华南理工大学广州数字创新研究中心,广州510641 [3]华南理工大学旅游管理系,广州510006

出　　处：《研究与发展管理》2023年第6期19-31,共13页R&D Management

基　　金：国家社会科学基金重大项目“数据赋能激励制造业企业创新驱动发展及其对策研究”(18ZDA062)。

摘　　要：现有研究强调了企业大数据能力的作用,但缺乏探讨其如何形成以赋能产品创新绩效。依据“三参照点”与动态能力理论,遵循“CEO认知—CEO行为—企业能力—绩效结果”的分析思路,利用关键威胁与绩效衰退威胁认知分别代表“失败”与“损失”决策功能区,比较分析了两种不同程度的威胁认知通过CEO数字化支持行为形成制造企业大数据能力赋能产品创新绩效的机制差异。利用华南地区两时点调查的311家制造企业问卷数据,采用PLS-SEM工具进行实证检验,结论如下。关键威胁认知(失败)通过提升CEO数字化支持行为形成制造企业大数据能力赋能产品创新绩效的链式中介效应显著,而绩效衰退威胁认知(损失)的链式中介效应未得到支持,但能够提升关键威胁认知,进而促进CEO数字化支持行为形成制造企业大数据能力赋能产品创新绩效。跨群组比较分析表明,产业类型和企业规模会对以上发现产生不同影响。研究结论加深了威胁认知与战略行为关系存在异质性结果的认知,能够为制造企业形成大数据能力赋能产品创新绩效提供重要启示。Existing research has emphasized the role of enterprise big data capabilities,but lacks exploration of how they are formed to enable product innovation performance.Based on the three reference points theory and dynamic capability theory,employing the analytical framework of CEO congnition—CEO behavior—enterprise capability—performance outcome,it investigated the mechanism differences in the formation of big data capability to enable product innovation performance in manufacturing firms by comparing two different levels of threat cognition through CEO digital support behavior.It utilized survey data from 311 manufacturing companies in South China at two-time points,and used PLSSEM analysis to empirically test the hypotheses.The findings are as following.Critical threat cognition(failure)significantly forms a chain-mediated effect,through CEO digital support behavior,on the empowerment of big data capabilities in manufacturing companies,leading to improved product innovation performance.However,there is no empirical data support for the chain-mediated effect of performance-reducing threat cognition(loss).Performance-reducing threat cognition influences the critical threat cognition,which then enhances manufacturing firms’big data capability to enable product innovation performance through CEO digital support behavior.Multiple-group analysis indicates that industry type and enterprise size have different impacts on the above-mentioned findings.The conclusions deepen understanding of the heterogeneity of the relationship between threat cognition and strategic behavior,and provide important enlightenment for manufacturing enterprises to form big data capability to enable product innovation performance.

关 键 词：大数据能力 关键威胁认知 绩效衰退威胁认知 CEO数字化支持行为 产品创新绩效 

分 类 号：F272.3[经济管理—企业管理]